Master of Accounting and Marketing (MAcctMktg)
Master of Accounting and Marketing (MAcctMktg)
Program Code
MACMA
Program Faculty
Faculty of Arts, Business, Law and Economics
Academic Year
2017
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
The Master of Accounting and Marketing provides studies across the related fields of accounting and marketing. It is designed to meet the needs of entrants from either a relevant degree seeking in-depth advancement in their field and an associated field, or from a non-relevant degree seeking to comprehensively adapt to the new fields of accounting and marketing. The program includes study in both fields and students choose to specialise in one area. For students choosing the Accounting specialisation as their primary discipline, the program aims to develop them for a professional accounting career with accreditation to proceed to the professional programs of CPA Australia. For students choosing the advanced Marketing specialisation, the program aims to develop them for a professional marketing career by providing the educational grounding and partial credit towards the Certified Practicing Marketer (CPM) status awarded by the Australian Marketing Institute (AMI).
The Master of Accounting and Marketing is an AQF Level 9 Masters Conversion qualification with a standard full-time duration of 2 years.
Academic Program Rules for Master of Accounting and Marketing
There shall be a Master of Accounting and Marketing.
Qualification Requirements
To qualify for the degree of Master of Accounting and Marketing, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 48 units, comprising:
- Core courses to the value of 39 units
- Elective courses to the value of 3 units
- Research equivalent courses to the value of 6 units in the form of a research project
Core Courses
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Core Courses
To satisfy the requirements for Core Courses students must complete courses to the value of 39 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value ACCTING 7014 Management Accounting (M) 3 ACCTING 7020 Intermediate Financial Reporting (M) 3 ACCTING 7023 Advanced Financial Accounting (M) 3 ACCTING 7019 Accounting Concepts and Methods (M) 3 CORPFIN 7005 Principles of Finance (M) 3 ECON 7200 Economic Principles (M) 3 MARKETNG 7104 Marketing Management (M) 3 MARKETNG 7023 Understanding Consumers (M) 3 MARKETNG 7025 Integrated Marketing Communications (M) 3 MARKETNG 7032 Strategic Marketing (M) 3 ACCTING 7026 Accounting Systems and Processes (M) 3 COMMLAW 7012 Business and Corporations Law 3 CORPFIN 7033 Quantitative Methods (M) 3 -
Research Project
To satisfy the requirements for Research Project students must complete courses to the value of 6 units.
Subject/Catalogue Course Title Unit Value MARKETNG 7120 Research Project in Marketing (M) 6
Electives
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Elective Courses
To satisfy the requirements for Elective Courses students must complete courses to the value of 3 units.
Courses to the value of up to 3 units may be taken from the following:
Subject/Catalogue Course Title Unit Value ACCTING 7009 Auditing & Assurance Services (M) 3 COMMLAW 7013 Income Taxation (M) 3 MARKETNG 7024 Developing Global Markets (M) 3 COMMERCE 7036 Knowledge Mngmt & Measurement (M) 3 ACCTFIN 7017 Financial Statement Analysis (M) 3 or
Subject to approval courses to the value of up to 3 units may be taken from the following:
Subject/Catalogue Course Title Unit Value PROF 7500 Professions Internship Program 3 PROF 7502 International Internship 3 PROF 7503 Industry Placement 3 ACCTFIN 7501 International Study Tour – Accounting & Finance 3 ACCTFIN 7502 Domestic Study Tour – Accounting & Finance 3