Master of Wine Business (MWineBus)
Master of Wine Business (MWineBus)
Program Code
MWB
Program Faculty
Faculty of Arts, Business, Law and Economics
Academic Year
2020
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
A blended approach including involvement from industry experts underpins the program which provides a wine business and market development education. It is customised to the needs of the domestic and global wine trade with a unique emphasis of the wine production and sales industry.
Students learn to combine cutting-edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide expect wine business professionals to know and understand.
Graduates will attain professional skills that enable them to devise and implement wine business and global market development principles, theories and strategies in the domestic and international wine industry.
The Master of Wine Business is an AQF Level 9 Masters Extension qualification with a standard full-time duration of 2 years.
Conditions
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.
Academic Program Rules for Master of Wine Business
There shall be a Master of Wine Business.
Qualification Requirements
To qualify for the degree of Master of Wine Business the student must complete satisfactorily a program of study consisting of the following courses with a combined total of not less than 48 units, comprising:
- Core courses to the value of 30 units
- Elective courses to the value of 12 units
- Research equivalent courses to the value of 6 units in the form of a research project
Core Courses
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Core Courses
To satisfy the requirements for Core Courses students must complete courses to the value of 30 units.
Core Courses
Subject/Catalogue Course Title Unit Value OENOLOGY 7000NW Foundations of Wine Science 3 WINE 7000 Learning Discoveries in Wine 3 WINE 7002 Evaluating Domestic and International Wine Markets 3 COMMERCE 7039 Business Research Methods (M) 3 OENOLOGY 7530WT Grape and Wine Production 3 MARKETNG 7104 Marketing Management (M) 3 COMMGMT 7006 People and Organisations (M) 3 ACCTING 7025 Accounting Essentials for Decision Makers (M) 3 ECON 7200 Economic Principles (M) 3 WINEMKTG 7035 Legal Aspects of Wine Business (M) 3 -
Research Dissertation
To satisfy the requirements for Research Dissertation students must complete courses to the value of 6 units.
Research
Subject/Catalogue Course Title Unit Value WINE 7777 Wine Business Research Project (M) 6
Electives
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Elective Courses
To satisfy the requirements for Elective Courses students must complete courses to the value of 12 units.
Electives
Subject/Catalogue Course Title Unit Value INTBUS 7015 Cross-Cultural Management and Negotiation (M) 3 INTBUS 7500 Fundamentals of International Business (M) 3 WINE 7003 Australian Wine in the Asian Century 3 WINE 7004 Contemporary Issues in Wine Business (M) 3 OENOLOGY 7019WT Sensory Studies 3 WINE 7066 Advanced Wine Marketing 3 WINE 7005 Direct Wine Marketing (M) 3 WINE 7006 Wine Retail, Cellar Door and Food Tourism (M) 3 COMMGMT 7003 Family Business Fundamentals 3 Courses to the value of up to 3 units may be taken from the following:
Subject/Catalogue Course Title Unit Value PROF 7500 Postgraduate Professions Internship 3 PROF 7502 Postgraduate Professions Internship OS 3 ACCTFIN 7501 International Study Tour - Accounting & Finance 3 ACCTFIN 7502 Domestic Study Tour - Accounting & Finance 3 ACCTFIN 7503 European Study Tour 3 ACCTFIN 7504 New York Study Tour 3 PROJMGNT 7050 Project Management Study Tour PG 3 ENTREP 7900 eChallenge 3 ENTREP 7901 Tech eChallenge 3 The following courses may also be taken as electives subject to approval by the Program Coordinator, Master of Viticulture and Oenology and the Program Coordinator, Master of Wine Business
Subject/Catalogue Course Title Unit Value OENOLOGY 7004WT Wine Packaging and Quality Management 3 OENOLOGY 7028WT Introductory Winemaking 3