Graduate Diploma in Media (Strategic Communication) [effective from Semester 2, 2021] (GDipMedia(StratComm))
Graduate Diploma in Media (Strategic Communication) [effective from Semester 2, 2021] (GDipMedia(StratComm))
Program Code
GDMS
Program Faculty
Faculty of Arts, Business, Law and Economics
Special Notes
Program Revision
The Academic Program Rules for this program have been revised with effect from semester 2 2021.
For those students who commenced in semester 1 please refer to the semester 1 version by selecting it from the 2021 year drop down on this page.
Academic Year
2021
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
This program introduces students to the principles and practices of strategic communication. Students will develop in-depth knowledge and practical skills in media relations, social media management, risk and crisis communication, and will undertake targeted professional development.
The Graduate Diploma in Media (Strategic Communication) is an AQF Level 8 qualification with a standard full-time duration of 1 year.
Academic Program Rules for Graduate Diploma in Media (Strategic Communication) [effective from Semester 2, 2021]
There shall be a Graduate Diploma in Media (Strategic Communication) [effective from Semester 2, 2021].
Qualification Requirements
To qualify for the Graduate Diploma in Media (Strategic Communication), the student must satisfactorily complete a program of study a consisting of the following requirements with a combined total of not less than 24 units, comprising:
- Core courses to the value of 18 units
- Elective courses to the value of 6 units
Core Courses
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Core Courses
To satisfy the requirements for Core Courses students must complete courses to the value of 18 units.
Core Courses
Courses to the value of 18 units from the following:
Subject/Catalogue Course Title Unit Value MDIA 7004 Social Media Management 6 MDIA 7005 Media Relations 6 MDIA 7006 Risk and Crisis Communication 6
Electives
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Elective Courses
To satisfy the requirements for Elective Courses students must complete courses to the value of 6 units.
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value MDIA 7009 Leadership in Strategic Communication 6 ARTS 7003 Arts Internship PG 6 ARTS 7003EX Arts Internship PG 6 ENTREP 5036 Entrepreneurial Concepts and Mindset 3 ENTREP 7022 Creativity and Innovation 3 ENTREP 7036 Digital Entrepreneurship 3 LING 2038 Cross Cultural Communication 3 MARKETNG 3005 Marketing Communications in a Digital World 3 MARKETNG 7104 Marketing Management (M) 3 MARKETNG 7032 Strategic Marketing (M) 3 MARKETNG 7023 Understanding Consumers (M) 3 MDIA 7003 Media Master Core 6 POLIS 7021 Politics of the Internet: Pluralism in Digital Age 6 SCIENCE 7020 Communicating Science 3 or
Any Level II or Level III MDIA course, as approved by the Program Coordinator.