Master of Business Administration (Marketing) (MBAMktg)
Master of Business Administration (Marketing) (MBAMktg)
Program Code
MBAM
Program Faculty
Faculty of Professions
Special Notes
Please note program name change to Master of Business Administration, effective from Trimester 2, 2022.
Academic Year
2022
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
The Master of Business Administration (Marketing) is a comprehensive degree that explores the core areas of business activity from finance and marketing through to strategy formulation and decision-making. The program also introduces students to the theories of complex systems, organisational behavior and leadership styles. Rigour and relevance are carefully balanced through the application of theory to authentic work place scenarios. Upon graduation students will have developed a sound understanding of business management practices, organisational cultures and their own leadership style.
The Master of Business Administration (Marketing) is an AQF Level 9 qualification with a standard full-time duration of 2 years.
Academic Program Rules for Master of Business Administration (Marketing)
There shall be a Master of Business Administration (Marketing).
Qualification Requirements
To qualify for the Master of Business Administration (Marketing) the student must complete satisfactorily a program of study with a combined total of not less than 48 units, comprising:
- Core courses to the value of 27 units;
- a specialisation in Marketing to the value of 18 units;
- a research course to the value of 3 units.
Prior Learning
Students with cognate knowledge may be approved by the Program Coordinator to complete additional electives in lieu of core courses to the equivalent unit value.
Core Courses
-
Core Courses
To satisfy the requirements for Core Courses students must complete courses to the value of 27 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value ACCTING 7025 Accounting Essentials for Decision Makers (M) 3 COMMERCE 7039 Business Research Methods (M) 3 COMMGMT 7006 People and Organisations (M) 3 COMMGMT 7027 Strategic Management (M) 3 COMMLAW 7012 Business and Corporations Law 3 CORPFIN 7005 Principles of Finance (M) 3 ECON 7200 Economic Principles (M) 3 MARKETNG 7104 Marketing Management (M) 3 PROJMGNT 7038 Project Leadership and Communication 3 -
Marketing Specialisation
To satisfy the requirements for Marketing Specialisation students must complete courses to the value of 18 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value ENTREP 5038 New Venture Creation 3 ENTREP 7022 Creativity and Innovation 3 MARKETNG 7023 Understanding Consumers (M) 3 MARKETNG 7024 Developing Global Markets (M) 3 MARKETNG 7025 Integrated Marketing Communications (M) 3 MARKETNG 7032 Strategic Marketing (M) 3 -
Research
To satisfy the requirements for Research students must complete courses to the value of 3 units.
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value ENTREP 7901 Tech eChallenge 3