Master of Marketing (MMktg)

Program Code


Program Minimum Units


Standard Duration

1.5 Years

Program Faculty

Faculty of the Professions

AQF Level


Academic Year


Special Notes

These Program Rules should be read in conjunction with the University's policies (


The Master of Marketing is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines. For students with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business.
The Master of Marketing is an AQF Level 9 Masters Conversion qualification with a standard duration of 1.5 years.

Academic Program Rules for Master of Marketing

There shall be a Master of Marketing.

Qualification Requirements
Academic Program: 

To qualify for the degree of Master of Marketing, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 36 units:

  1. Core courses to the value of 30 units
  2. Research courses to the value of 6 units