Master of Marketing (MMktg)
Master of Marketing (MMktg)
Program Code
MCOMC
Program Faculty
Faculty of Arts, Business, Law and Economics
Academic Year
2021
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
The Master of Marketing is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines. For students with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business.
The Master of Marketing is an AQF Level 9 Masters Conversion qualification with a standard duration of 1.5 years.
Conditions
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.
Academic Program Rules for Master of Marketing
There shall be a Master of Marketing.
Qualification Requirements
To qualify for the degree of Master of Marketing, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 36 units, comprising:
- Core courses to the value of 27 units
- Elective courses to the value of 3 units
- Research courses to the value of 6 units
Prior Learning
Students with cognate knowledge may be approved by the Program Coordinator to complete additional electives in lieu of core courses to the equivalent unit value.
Core Courses
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Core Courses
To satisfy the requirements for Core Courses students must complete courses to the value of 27 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MANAGEMT 7104 Marketing Management 3 MARKETNG 7023 Understanding Consumers (M) 3 MARKETNG 7024 Developing Global Markets (M) 3 MARKETNG 7025 Integrated Marketing Communications (M) 3 MARKETNG 7032 Strategic Marketing (M) 3 ECON 7200 Economic Principles (M) 3 ACCTING 7025 Accounting Essentials for Decision Makers (M) 3 COMMGMT 7006 People and Organisations (M) 3 COMMERCE 7039 Business Research Methods (M) 3 -
Research
To satisfy the requirements for Research students must complete courses to the value of 6 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MARKETNG 7120 Research Project in Marketing (M) 6
Electives
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Elective courses
To satisfy the requirements for Elective courses students must complete courses to the value of 3 units.
Electives may comprise any postgraduate courses offered by the Adelaide Business School that are available to the student.