Bachelor of Marketing (BMktg)
Bachelor of Marketing (BMktg)
Program Code
BMKTG
Program Faculty
Faculty of Arts, Business, Law and Economics
Academic Year
2020
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
The Bachelor of Marketing is designed to deliver broad business knowledge in accounting, finance, management business statistics and commercial law. Within the major, students undertake specialised studies in various aspects of marketing, including marketing strategy, brand management and communication, developing a market offer, and the role of customer insights. Students also develop an understanding of the latest marketing theories and research techniques that are influencing marketing practice. Additionally students develop advanced analytical and decision-making skills needed for leadership roles. Alongside the professional knowledge and skills, students have the opportunity to enhance their critical thinking, communication skills and reflective practice. Graduates will be career ready for the business world of today and have the interpersonal skills to adapt to the demands of a future economy.
The Bachelor of Marketing is an AQF Level 7 program with a standard full-time duration of 3 years.
Conditions
Condition of Enrolment
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.
Academic Program Rules for Bachelor of Marketing
There shall be a Bachelor of Marketing.
Qualification Requirements
To qualify for the degree of Bachelor of Marketing, the student must complete satisfactorily a program of study not less than 72 units, comprising:
- Core courses to the value of 24 units
- A major in Marketing to the value of 24 units
- Elective courses to the value of 24 units which may include at least one minor as listed below or any other undergraduate courses offered by the University that are available to the student.
- Business Management
- International Business
- Accounting
- Business Management
- Corporate Finance
- Creativity & Critical Thinking
- Economics
- Entrepreneurship
- Financial Services
- International Business
- Management Consulting
- Marketing in South Australia
- Organisational Cybersecurity
- Project Management
- Public Administration
- Small and Family Business Management
Core Courses
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Core
To satisfy the requirements for Core students must complete courses to the value of 24 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value ACCTING 1002 Introductory Accounting 3 COMMLAW 1004 Commercial Law I 3 COMMGMT 1001 Managing Organisations and People 3 CORPFIN 1002 Business Finance 3 ECON 1008 Data Analytics I 3 PROF 1000 Professional Practices 3 ENTREP 1011 Entrepreneurship Foundations and Mindset 3 Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value PROF 3500 Undergraduate Professions Internship 3 PROF 3500OL Undergraduate Professions Internship 3 PROF 3501 Undergraduate Professions Internship OS 3 PROF 3510 Industry Project 3 ENTREP 3900 eChallenge 3
Major
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Marketing
To satisfy the requirements for Marketing students must complete courses to the value of 24 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MARKETNG 1001 Introduction to Marketing 3 MARKETNG 2010 Marketing Strategy 3 MARKETNG 2501 Consumer Behaviour 3 MARKETNG 3004 Marketing Planning Project 3 and
12 units from the following, including 9 units at level III
Subject/Catalogue Course Title Unit Value MARKETNG 2012 Creativity & Innovation in Marketing 3 MARKETNG 2506 Building & Managing Brands 3 MARKETNG 3003 Business to Business Marketing 3 MARKETNG 3005 Marketing Communications in a Digital World 3 MARKETNG 3006 Delivering Customer Insights 3 MARKETNG 3501 Marketing to the World 3 MARKETNG 3504 Service Design and Marketing 3 MARKETNG 3510 Contemporary Issues in Marketing 3
Double Major
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Business Management
To satisfy the requirements for Business Management students must complete courses to the value of 24 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value COMMGMT 1001 Managing Organisations and People 3 COMMGMT 2500 Organisational Behaviour 3 COMMGMT 2511 Business Operations Management 3 COMMGMT 2512 Business Information Systems and Management 3 COMMGMT 3501 Strategic Management 3 COMMGMT 3502 Human Resource Management 3 Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value COMMGMT 3005 Small and Family Business Perspectives 3 COMMGMT 3500 Managing Across Cultures 3 COMMGMT 3506 Managing Conflict and Change 3 COMMGMT 3509 Professionalising Small & Family Business 3 -
International Business
To satisfy the requirements for International Business students must complete courses to the value of 24 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value INTBUS 1000 International Business Environment 3 INTBUS 3501 Corporate Responsibility for Global Business 3 INTBUS 2001 International Business Operations 3 COMMLAW 1004 Commercial Law I 3 COMMLAW 2502 Legal Aspects of International Business 3 COMMGMT 3500 Managing Across Cultures 3 COMMGMT 3508 Systems Thinking for a Complex World 3 Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value INTBUS 3002 Internationalisation of Small and Medium-sized Enterprises 3 INTBUS 3600 International Study Tour 3 MARKETNG 3501 Marketing to the World 3
Minor
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Accounting
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value ACCTING 2500 Cost and Management Accounting 3 ACCTING 2501 Financial Accounting 3 ACCTING 2502 Accounting Method 3 ACCTING 2503 Accounting Information Systems 3 -
Business Management
To satisfy the requirements for Business Management students must complete courses to the value of 12 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value COMMGMT 2500 Organisational Behaviour 3 COMMGMT 2511 Business Operations Management 3 COMMGMT 3501 Strategic Management 3 COMMGMT 3502 Human Resource Management 3 -
Corporate Finance
To satisfy the requirements for Corporate Finance students must complete courses to the value of 12 units.
Subject/Catalogue Course Title Unit Value CORPFIN 2502 Business Valuation 3 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value CORPFIN 3500 Corporate Finance Theory 3 CORPFIN 3503 Corporate Investment & Strategy 3 and
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value CORPFIN 2501 Financial Institutions Management 3 CORPFIN 2503 Business Data Analytics 3 CORPFIN 3501 Portfolio Theory & Management 3 CORPFIN 3502 Options, Futures & Risk Management 3 -
Creativity & Critical Thinking
To satisfy the requirements for Creativity & Critical Thinking students must complete courses to the value of 12 units.
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value ARTS 1007 The Enquiring Mind 3 PHIL 1101 Argument and Critical Thinking 3 and
9 units from the following with a minimum of 3 units at level III
Subject/Catalogue Course Title Unit Value ARTS 2002 Complex Problem Solving 3 ARTS 2301 Social Enterprise Internship II 3 ARTS 3301 Social Enterprise Internship III 3 CRARTS 2002 Creativity and the Adelaide Festival 3 CRWR 2013 The Writer's Voice: Intersections in Writing 3 CRWR 3001 Boundary Riders: Creative Critical Writing 3 PHIL 2030 Cognitive Science: Minds, Brains & Computers 3 PHIL 2051 Art, Perception and Creativity 3 PHIL 3014 Epistemology: Knowledge, Truth and Justification 3 MUSGEN 2003 Music, Media & Contemporary Society II 3 MUSGEN 3002 Music and Ideas 3 -
Economics
To satisfy the requirements for Economics students must complete courses to the value of 12 units.
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value ECON 1005 Introduction to Mathematical Economics I 3 ECON 1010 Mathematical Economics I 3 and
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value ECON 2507 Intermediate Macroeconomics II 3 ECON 2514 Managerial Economics II 3 ECON 2515 Intermediate Applied Econometrics II 3 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value ECON 3500 Resource and Environmental Economics III 3 ECON 3501 Development Economics III 3 ECON 3503 Game Theory III 3 ECON 3506 International Trade III 3 ECON 3508 Public Economics III 3 ECON 3510 International Finance III 3 ECON 3511 Money, Banking and Financial Markets III 3 ECON 3516 Industrial Organisation III 3 ECON 3519 Mathematical Economics III 3 ECON 3530 Applied Econometrics III 3 -
Entrepreneurship
To satisfy the requirements for Entrepreneurship students must complete courses to the value of 12 units.
Courses to the value of 12 units from the following:
Subject/Catalogue Course Title Unit Value ENTREP 1006 Opportunity Assessment 3 ENTREP 1020 Design Thinking: Problems to Practice 3 ENTREP 2010 Digital Technology Entrepreneurship 3 ENTREP 2014 Exploring Innovation 3 ENTREP 3015 Entrepreneurial Leadership 3 ENTREP 3020 Corporate Entrepreneurship in Organisations 3 ENTREP 3901 Tech eChallenge 3 ENTREP 3900 eChallenge 3 -
Financial Services
To satisfy the requirements for Financial Services students must complete courses to the value of 12 units.
Courses to the value of 12 units from the following:
Subject/Catalogue Course Title Unit Value CORPFIN 3003 Tax Superannuation and Estate Planning 3 CORPFIN 3004 Global Wealth Management 3 CORPFIN 3006 Blockchain Crypto and Big Data 3 CORPFIN 3005 Fintech and Disruption in Financial Services 3 -
International Business
To satisfy the requirements for International Business students must complete courses to the value of 12 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value INTBUS 1000 International Business Environment 3 INTBUS 2001 International Business Operations 3 COMMLAW 2502 Legal Aspects of International Business 3 COMMGMT 3508 Systems Thinking for a Complex World 3 -
Management Consulting
To satisfy the requirements for Management Consulting students must complete courses to the value of 12 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value COMMGMT 2500 Organisational Behaviour 3 COMMGMT 3005 Small and Family Business Perspectives 3 COMMGMT 3501 Strategic Management 3 MARKETNG 3006 Delivering Customer Insights 3 -
Marketing in South Australia
To satisfy the requirements for Marketing in South Australia students must complete courses to the value of 12 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MARKETNG 1001 Introduction to Marketing 3 MARKETNG 3003 Business to Business Marketing 3 MARKETNG 3501 Marketing to the World 3 COMMGMT 3005 Small and Family Business Perspectives 3 -
Organisational Cybersecurity
To satisfy the requirements for Organisational Cybersecurity students must complete courses to the value of 12 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value COMMGMT 2507 Information Risks, Threats & Controls 3 COMMGMT 2508 Business Data & Cyber Security 3 COMMGMT 2509 Policies & Procedures in Organisational Cyber Security 3 COMMGMT 2512 Business Information Systems and Management 3 -
Project Management
To satisfy the requirements for Project Management students must complete courses to the value of 12 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value PROJMGNT 1001 Foundations of Project Management 3 and
Courses to the value of 9 units from the following:
Subject/Catalogue Course Title Unit Value PROJMGNT 1002 Project Risk Management 3 PROJMGNT 2002 Systems Thinking and Projects 3 PROJMGNT 2003 Leadership in Stakeholder Management 3 PROJMGNT 3003 Project Procurement & Resourcing 3 PROJMGNT 3004 Project Management Strategy & Competency 3 -
Public Administration
To satisfy the requirements for Public Administration students must complete courses to the value of 12 units.
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value ACCTING 1002 Introductory Accounting 3 ACCTING 3013 Public Sector Accountability 3 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value ECON 1002 Australia in the Global Economy I 3 ECON 1012 Principles of Economics I 3 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value ABORIG 1001 Indigenous People, Country & Protocols 3 PROJMGNT 1001 Foundations of Project Management 3 PROJMGNT 2003 Leadership in Stakeholder Management 3 COMMGMT 2500 Organisational Behaviour 3 COMMGMT 3508 Systems Thinking for a Complex World 3 -
Small & Family Business Management
To satisfy the requirements for Small & Family Business Management students must complete courses to the value of 12 units.
Courses to the value of 12 units from the following:
Subject/Catalogue Course Title Unit Value INTBUS 3002 Internationalisation of Small and Medium-sized Enterprises 3 MARKETNG 3003 Business to Business Marketing 3 COMMGMT 3005 Small and Family Business Perspectives 3 COMMGMT 3509 Professionalising Small & Family Business 3
Electives
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Electives
To satisfy the requirements for Electives, students must complete courses to the value of 24 units. Electives may comprise any of the courses available as a Minor, or any other undergraduate courses offered by the University that are available to the student. Students may wish to undertake a study tour as one of the electives
Subject/Catalogue Course Title Unit Value ACCTFIN 3501 International Study Tour - Accounting & Finance 3 ACCTFIN 3502 Domestic Study Tour - Accounting & Finance 3 ACCTFIN 3503 European Study Tour 3 ACCTFIN 3504 New York Study Tour 3 PROJMGNT 3050 Project Management Study Tour UG 3 ENTREP 3900 eChallenge 3 ENTREP 3901 Tech eChallenge 3