Bachelor of Marketing (BMktg)

Program Code


Academic Year


Program Faculty

Faculty of the Professions

Special Notes

These Program Rules should be read in conjunction with the University's policies (


The Bachelor of Marketing is designed to deliver broad business knowledge in accounting, finance, management business statistics and commercial law. Within the major, students undertake specialised studies in various aspects of marketing, including marketing strategy, brand management and communication, developing a market offer, and the role of customer insights. Students also develop an understanding of the latest marketing theories and research techniques that are influencing marketing practice.  Additionally students develop advanced analytical and decision-making skills needed for leadership roles. Alongside the professional knowledge and skills, students have the opportunity to enhance their critical thinking, communication skills and reflective practice. Graduates will be career ready for the business world of today and have the interpersonal skills to adapt to the demands of a future economy.

The Bachelor of Marketing is an AQF Level 7 program with a standard full-time duration of 3 years.


Condition of Enrolment
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Academic Program Rules for Bachelor of Marketing

There shall be a Bachelor of Marketing.

Qualification Requirements
Academic Program: 

To qualify for the degree of Bachelor of Marketing, the student must complete satisfactorily a program of study not less than 72 units, comprising:

  1. Core courses to the value of 24 units
  2. A major in Marketing to the value of 24 units
  3. Elective courses to the value of 24 units which may include at least one minor as listed below or any other undergraduate courses offered by the University that are available to the student.

Students may choose to undertake a Double Major from the following:

  • Business Management
  • International Business

Students may choose to undertake at least one Minor to the value of 12 units from the following:

  • Accounting
  • Business Management
  • Corporate Finance
  • Creativity & Critical Thinking
  • Economics
  • Entrepreneurship
  • Financial Services
  • International Business
  • Management Consulting
  • Marketing in South Australia
  • Organisational Cybersecurity
  • Project Management
  • Public Administration
  • Small and Family Business Management

To satisfy the requirements for Core students must complete courses to the value of 24 units.

All of the following courses must be completed:

Subject / Catalogue Course Title Unit Value
ACCTING 1002 Introductory Accounting 3
COMMLAW 1004 Commercial Law I 3
COMMGMT 1001 Managing Organisations and People 3
CORPFIN 1002 Business Finance 3
ECON 1008 Data Analytics I 3
PROF 1000 Professional Practices 3
ENTREP 1011 Entrepreneurship Foundations and Mindset 3

Courses to the value of 3 units from the following:

Subject / Catalogue Course Title Unit Value
PROF 3500 Undergraduate Professions Internship 3
PROF 3500OL Undergraduate Professions Internship 3
PROF 3501 Undergraduate Professions Internship OS 3
PROF 3510 Industry Project 3
ENTREP 3900 eChallenge 3