Master of Media (Strategic Communication) (MMedia(StratComm))

Program Code

MMESC

Academic Year

2020

Program Faculty

Faculty of Arts

Special Notes

These Program Rules should be read in conjunction with the University's policies (http://www.adelaide.edu.au/policies).

Overview

This program provides students with an advanced understanding of the principles and practices of strategic communication. Students will acquire in-depth knowledge and practical skills in media relations, social media management, risk and crisis communication, and will undertake targeted professional development. They will also develop the research skills necessary to investigate essential issues in strategic communication theory and practice.

The Master of Media (Strategic Communication) is an AQF Level 9 Masters qualification.
The Master of Media (Strategic Communication) as a Conversion qualification has a standard full-time duration of 2 years.

The Master of Media (Strategic Communication) as an Extension qualification, it has a standard full-time duration of 1.5 years.
 

Academic Program Rules for Master of Media (Strategic Communication)

There shall be a Master of Media (Strategic Communication).

Qualification Requirements
Academic Program: 

To qualify for the degree of Master of Media (Strategic Communication), as a Conversion program, the student must satisfactorily complete a program of study to the value of 48 units, comprising:
Core courses to the value of 24 units;
and
Research courses to the value of 24 units

To qualify for the degree of Master of Media (Strategic Communication), as an Extension program, the student must satisfactorily complete a program of study to the value of 36 units, comprising:
Core courses to the value of 12 units;
and
Elective courses to the value of 12 units;
and
Research courses to the value of 12 units