Master of Media (Strategic Communication) (MMedia(StratComm))
Master of Media (Strategic Communication) (MMedia(StratComm))
Program Code
MMESC
Program Faculty
Faculty of Arts, Business, Law and Economics
Academic Year
2020
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
This program provides students with an advanced understanding of the principles and practices of strategic communication. Students will acquire in-depth knowledge and practical skills in media relations, social media management, risk and crisis communication, and will undertake targeted professional development. They will also develop the research skills necessary to investigate essential issues in strategic communication theory and practice.
The Master of Media (Strategic Communication) is an AQF Level 9 Masters qualification.
The Master of Media (Strategic Communication) as a Conversion qualification has a standard full-time duration of 2 years.
The Master of Media (Strategic Communication) as an Extension qualification, it has a standard full-time duration of 1.5 years.
Academic Program Rules for Master of Media (Strategic Communication)
There shall be a Master of Media (Strategic Communication).
Qualification Requirements
To qualify for the degree of Master of Media (Strategic Communication), as a Conversion program, the student must satisfactorily complete a program of study to the value of 48 units, comprising:
Core courses to the value of 24 units;
and
Research courses to the value of 24 units
To qualify for the degree of Master of Media (Strategic Communication), as an Extension program, the student must satisfactorily complete a program of study to the value of 36 units, comprising:
Core courses to the value of 12 units;
and
Elective courses to the value of 12 units;
and
Research courses to the value of 12 units
Core Courses
-
Conversion Program
To satisfy the requirements for Conversion Program students must complete courses to the value of 48 units.
Core
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 7004 Social Media Management 6 MDIA 7005 Media Relations 6 MDIA 7006 Risk and Crisis Communication 6 MDIA 7009 Leadership in Strategic Communication 6 Research
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 7001 Masters Media Theory 6 MDIA 7007 Researching Media 6 MDIA 7008 Media Masters Research Project 12 -
Extension Program
To satisfy the requirements for Extension Program students must complete courses to the value of 36 units.
Core
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 7001 Masters Media Theory 6 MDIA 7007 Researching Media 6 Electives
Courses to the value of 12 units from the following:
Subject/Catalogue Course Title Unit Value MDIA 7004 Social Media Management 6 MDIA 7005 Media Relations 6 MDIA 7006 Risk and Crisis Communication 6 MDIA 7009 Leadership in Strategic Communication 6 Research
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 7008 Media Masters Research Project 12