Master of Wine Business (MWineBus)

Program Code


Academic Year


Program Faculty

Faculty of the Professions

Special Notes

These Program Rules should be read in conjunction with the University's policies (


A blended approach including involvement from industry experts underpins the program which provides a wine business and market development education. It is customised to the needs of the domestic and global wine trade with a unique emphasis of the wine production and sales industry.
Students learn to combine cutting-edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide expect wine business professionals to know and understand.
Graduates will attain professional skills that enable them to devise and implement wine business and global market development principles, theories and strategies in the domestic and international wine industry.
The Master of Wine Business is an AQF Level 9 Masters Extension qualification with a standard full-time duration of 2 years.


Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Academic Program Rules for Master of Wine Business

There shall be a Master of Wine Business.

Qualification Requirements
Academic Program: 

To qualify for the degree of Master of Wine Business the student must complete satisfactorily a program of study consisting of the following courses with a combined total of not less than 48 units, comprising:

  1. Core courses to the value of 30 units
  2. Elective courses to the value of 12 units
  3. Research equivalent courses to the value of 6 units in the form of a research project