Master of Media (Strategic Communication) (MMedia(StratComm))
Master of Media (Strategic Communication) (MMedia(StratComm))
Program Code
MMESC
Program Faculty
Faculty of Arts, Business, Law and Economics
Academic Year
2021
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
This program provides students with an advanced understanding of the principles and practices of strategic communication. Students will acquire in-depth knowledge and practical skills in media relations, social media management, risk and crisis communication, and will undertake targeted professional development. They will also develop the research skills necessary to investigate essential issues in strategic communication theory and practice.
The Master of Media (Strategic Communication) is an AQF Level 9 Masters qualification.
The Master of Media (Strategic Communication) as a Conversion qualification has a standard full-time duration of 2 years.
The Master of Media (Strategic Communication) as an Extension qualification, it has a standard full-time duration of 1.5 years.
Academic Program Rules for Master of Media (Strategic Communication)
There shall be a Master of Media (Strategic Communication).
Qualification Requirements
To qualify for the degree of Master of Media (Strategic Communication), as a Conversion program, the student must satisfactorily complete a program of study consisting of the following requirements with a combined total of not less than 48 units, comprising:
- Core courses to the value of 24 units;
- Research courses to the value of 18 units;
- Elective courses to the value of 6 units
To qualify for the degree of Master of Media (Strategic Communication), as an Extension program, the student must satisfactorily complete a program of study consisting of the following requirements with a combined total of not less than 36 units, comprising:
- Core courses to the value of 12 units;
- Research courses to the value of 18 units;
- Elective courses to the value of 6 units
Core Courses
-
Conversion Program
To satisfy the requirements for Conversion Program students must complete courses to the value of 48 units.
Core
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 7004 Social Media Management 6 MDIA 7005 Media Relations 6 MDIA 7006 Risk and Crisis Communication 6 MDIA 7009 Leadership in Strategic Communication 6 Research
All of the following courses must be completed:
Research Dissertation
Subject/Catalogue Course Title Unit Value MDIA 7008 Media Masters Research Project 12 and
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value MDIA 7007 Media Masters Research Methods 6 or
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value EDUC 7020 Qualitative Approaches to Research 3 EDUC 7054 Research Design 3 EDUC 7055 Research Communication 3 -
Extension Program
To satisfy the requirements for Extension Program students must complete courses to the value of 36 units.
Core
Courses to the value of 12 units from the following:
Subject/Catalogue Course Title Unit Value MDIA 7004 Social Media Management 6 MDIA 7005 Media Relations 6 MDIA 7006 Risk and Crisis Communication 6 MDIA 7009 Leadership in Strategic Communication 6 Research
All of the following courses must be completed:
Research Dissertation
Subject/Catalogue Course Title Unit Value MDIA 7008 Media Masters Research Project 12 and
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value MDIA 7007 Media Masters Research Methods 6 or
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value EDUC 7020 Qualitative Approaches to Research 3 EDUC 7054 Research Design 3 EDUC 7055 Research Communication 3
Electives
-
Electives
To satisfy the requirements for Electives students must complete courses to the value of 6 units.
Electives
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value ARTS 7003 Arts Internship PG 6 ARTS 7003EX Arts Internship PG 6 ENTREP 5036 Entrepreneurial Concepts and Mindset 3 ENTREP 7022 Creativity and Innovation 3 ENTREP 7036 Digital Entrepreneurship 3 LING 2038 Cross Cultural Communication 3 MARKETNG 3005 Marketing Communications in a Digital World 3 MARKETNG 7023 Understanding Consumers (M) 3 MARKETNG 7032 Strategic Marketing (M) 3 MANAGEMT 7104 Marketing Management 3 MDIA 7003 Media Master Core 6 POLIS 7021 Politics of the Internet: Pluralism in Digital Age 6 SCIENCE 7020 Communicating Science 3 or
Courses to the value of 6 units from the following:
Any Level II or Level III MDIA course, as approved by the Program Coordinator