Master of Media (Strategic Communication) (MMedia(StratComm))

Program Code
MMESC

Program Faculty
Faculty of Arts, Business, Law and Economics

Academic Year
2021

These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).

Overview

This program provides students with an advanced understanding of the principles and practices of strategic communication. Students will acquire in-depth knowledge and practical skills in media relations, social media management, risk and crisis communication, and will undertake targeted professional development. They will also develop the research skills necessary to investigate essential issues in strategic communication theory and practice.

The Master of Media (Strategic Communication) is an AQF Level 9 Masters qualification.
The Master of Media (Strategic Communication) as a Conversion qualification has a standard full-time duration of 2 years.

The Master of Media (Strategic Communication) as an Extension qualification, it has a standard full-time duration of 1.5 years.
 

Academic Program Rules for Master of Media (Strategic Communication)

There shall be a Master of Media (Strategic Communication).

Qualification Requirements

To qualify for the degree of Master of Media (Strategic Communication), as a Conversion program, the student must satisfactorily complete a program of study consisting of the following requirements with a combined total of not less than 48 units, comprising:

  1. Core courses to the value of 24 units;
  2. Research courses to the value of 18 units;
  3. Elective courses to the value of 6 units

To qualify for the degree of Master of Media (Strategic Communication), as an Extension program, the student must satisfactorily complete a program of study consisting of the following requirements with a combined total of not less than 36 units, comprising:
  1. Core courses to the value of 12 units;
  2. Research courses to the value of 18 units;
  3. Elective courses to the value of 6 units

Core Courses

Electives