Master of Business Administration (Marketing) | Adelaide University Calendar

Detailed Program Information

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Program Code

MBAM

Academic Year

2022

Program Faculty

Faculty of the Professions

Special Notes

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These Program Rules should be read in conjunction with the University's policies (http://www.adelaide.edu.au/policies).

Overview

The Master of Business Administration (Marketing) is a comprehensive degree that explores the core areas of business activity from finance and marketing through to strategy formulation and decision-making. The program also introduces students to the theories of complex systems, organisational behavior and leadership styles. Rigour and relevance are carefully balanced through the application of theory to authentic work place scenarios. Upon graduation students will have developed a sound understanding of business management practices, organisational cultures and their own leadership style.

The Master of Business Administration (Marketing) is an AQF Level 9 qualification with a standard full-time duration of 2 years.

Academic Program Rules for Master of Business Administration (Marketing)

There shall be a Master of Business Administration (Marketing) .

Qualification Requirements

Academic Program:

To qualify for the Master of Business Administration (Marketing) the student must complete satisfactorily a program of study with a combined total of not less than 48 units, comprising:

Core courses to the value of 27 units;
a specialisation in Marketing to the value of 18 units;
a research course to the value of 3 units.

Prior Learning

Students with cognate knowledge may be approved by the Program Coordinator to complete additional electives in lieu of core courses to the equivalent unit value.

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Core Courses

To satisfy the requirements for Core Courses students must complete courses to the value of 27 units.

All of the following courses must be completed:

Subject / Catalogue	Course Title	Unit Value
PROJMGNT 7038	Project Leadership and Communication	3
ACCTING 7025	Accounting Essentials for Decision Makers (M)	3
ECON 7200	Economic Principles (M)	3
CORPFIN 7005	Principles of Finance (M)	3
COMMGMT 7006	People and Organisations (M)	3
COMMLAW 7012	Business and Corporations Law	3
COMMGMT 7027	Strategic Management (M)	3
MARKETNG 7104	Marketing Management (M)	3
COMMERCE 7039	Business Research Methods (M)	3

Marketing Specialisation

To satisfy the requirements for Marketing Specialisation students must complete courses to the value of 18 units.

All of the following courses must be completed:

Subject / Catalogue	Course Title	Unit Value
MARKETNG 7023	Understanding Consumers (M)	3
MARKETNG 7024	Developing Global Markets (M)	3
MARKETNG 7025	Integrated Marketing Communications (M)	3
MARKETNG 7032	Strategic Marketing (M)	3
ENTREP 5038	New Venture Creation	3
ENTREP 7022	Creativity and Innovation	3

Research

To satisfy the requirements for Research students must complete courses to the value of 3 units.

Courses to the value of 3 units from the following:

Subject / Catalogue	Course Title	Unit Value
ENTREP 7900	eChallenge	3
ENTREP 7901	Tech eChallenge	3

Published on: 30 November, 2021 | 16:46:31