Master of Marketing (MMktg)

Program Code


Academic Year


Program Faculty

Faculty of the Professions

Special Notes

This program will no longer be open for enrolments to commencing students from Trimester 2, 2022.

These Program Rules should be read in conjunction with the University's policies (


The Master of Marketing is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines. For students with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business.
The Master of Marketing is an AQF Level 9 Masters Conversion qualification with a standard duration of 1.5 years.


Condition of Enrolment
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Academic Program Rules for Master of Marketing

There shall be a Master of Marketing.

Qualification Requirements
Academic Program: 

To qualify for the degree of Master of Marketing, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 36 units, comprising:

  1. Core courses to the value of 27 units
  2. Elective courses to the value of 3 units
  3. Research courses to the value of 6 units