Master of Marketing | Adelaide University Calendar

Detailed Program Information

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Program Code

MCOMC

Academic Year

2022

Program Faculty

Faculty of the Professions

Special Notes

This program will no longer be open for enrolments to commencing students from Trimester 2, 2022.

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These Program Rules should be read in conjunction with the University's policies (http://www.adelaide.edu.au/policies).

Overview

The Master of Marketing is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines. For students with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business.
The Master of Marketing is an AQF Level 9 Masters Conversion qualification with a standard duration of 1.5 years.

Conditions

Condition of Enrolment
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Academic Program Rules for Master of Marketing

There shall be a Master of Marketing.

Qualification Requirements

Academic Program:

To qualify for the degree of Master of Marketing, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 36 units, comprising:

Core courses to the value of 27 units
Elective courses to the value of 3 units
Research courses to the value of 6 units

Prior Learning

Students with cognate knowledge may be approved by the Program Coordinator to complete additional electives in lieu of core courses to the equivalent unit value.

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Core Courses

To satisfy the requirements for Core Courses students must complete courses to the value of 27 units.

All of the following courses must be completed:

Subject / Catalogue	Course Title	Unit Value
MANAGEMT 7104	Marketing Management	3
MARKETNG 7023	Understanding Consumers (M)	3
MARKETNG 7024	Developing Global Markets (M)	3
MARKETNG 7025	Integrated Marketing Communications (M)	3
MARKETNG 7032	Strategic Marketing (M)	3
ECON 7200	Economic Principles (M)	3
ACCTING 7025	Accounting Essentials for Decision Makers (M)	3
COMMGMT 7006	People and Organisations (M)	3
COMMERCE 7039	Business Research Methods (M)	3

Research

To satisfy the requirements for Research students must complete courses to the value of 6 units.

All of the following courses must be completed:

Subject / Catalogue	Course Title	Unit Value
MARKETNG 7120	Research Project in Marketing (M)	6

Published on: 30 November, 2021 | 16:55:46