Graduate Diploma in Media (Strategic Communication) (GDipMedia(StratComm))

Program Code


Academic Year


Special Notes

These Program Rules should be read in conjunction with the University's policies (


This program introduces students to the principles and practices of strategic communication. Students will develop in-depth knowledge and practical skills in media relations, social media management, risk and crisis communication, and will undertake targeted professional development.
The Graduate Diploma in Media (Strategic Communication) is an AQF Level 8 qualification with a standard full-time duration of 1 year.


Interruption of program:
Students must apply for permission from the Executive Dean or delegate before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Academic Program Rules for Graduate Diploma in Media (Strategic Communication)

There shall be a Graduate Diploma in Media (Strategic Communication).

Qualification Requirements
Academic Program: 

To qualify for the Graduate Diploma in Media (Strategic Communication), the student must satisfactorily complete a program of study a consisting of the following requirements with a combined total of not less than 24 units, comprising:

  1. Core courses to the value of 18 units
  2. Elective courses to the value of 6 units
Core Courses

To satisfy the requirements for Core Courses students must complete courses to the value of 18 units.

Core Courses

All of the following courses must be completed:

Subject / Catalogue Course Title Unit Value
MDIA 7004 Social Media Management 6
MDIA 7005 Media Relations 6
MDIA 7006 Risk and Crisis Communication 6