Using a blended delivery approach and involvement from industry experts, the program provides wine business and market development education customised to meet the needs of those involved the domestic and global wine trade, tailored to the unique attributes of the wine production and sales industry.
Students learn to combine cutting-edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide expect wine business professionals to know and understand.
Wine Business graduates possesses professional skills that enable them to devise and implement domestic and internationally oriented wine business and global market development principles, theories, strategies in the wine industry anywhere in the world.
The Graduate Diploma in Wine Business is an AQF Level 8 qualification with a standard full-time duration of 1 year.