Master of Marketing (MMktng)

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Detailed Program Information

Program Code
MMARK

Program Faculty
Faculty of Arts, Business, Law and Economics

Academic Year
2023

These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).

Overview

The Master of Marketing is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines. For students with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business.

The Master of Marketing is an AQF Level 9 Masters Conversion qualification with a standard duration of 2 years.

The Master of Marketing is an AQF Level 9 Masters Extension qualification with a standard duration of 1.5 years.

Conditions

Condition of Enrolment

Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

The Master of Marketing can only be undertaken as an Extension program by a student with a Bachelor degree in a cognate discipline approved by the School.

Academic Program Rules for Master of Marketing

There shall be a Master of Marketing.

Qualification Requirements

To qualify for the Master of Marketing as a Conversion program the student must complete satisfactorily a program of study with a combined total of not less than 48 units.

To qualify for the Master of Marketing as an Extension program the student must complete satisfactorily a program of study with a combined total of not less than 36 units.

To qualify for the degree of Master of Marketing, the student must complete satisfactorily a program of study consisting of the following requirements:

1. As a Conversion program, a combined total of not less than 48 units, comprising:

  • Core courses to the value of 27 units
  • Research project to the value of 6 units
  • Electives to the value of 15 units
2. As a Conversion program with a PhD pathway, a combined total of not less than 48 units, comprising:
  • Core courses to the value of 27 units
  • Research project to the value of 9 units
  • Electives to the value of 12 units
3. As an Extension program, a combined total of not less than 36 units, comprising:
  • Core courses to the value of 15 units
  • Research project to the value of 6 units
  • Electives to the value of 15 units
4. As an Extension program with a PhD pathway, a combined total of not less than 36 units, comprising:
  • Core courses to the value of 15 units
  • Research project to the value of 9 units
  • Electives to the value of 12 units

Core Courses

Electives

  • Elective Courses

    Students must complete elective courses to the value of 15 units, unless completing the PhD pathway where students must complete elective courses to the value of 12 units.

    Electives may be chosen from any postgraduate courses offered by the University that are available to the student.

Published on: 12 March, 2024 | 12:26:05

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