Master of Marketing (MMktng)

Program Code

MMARK

Academic Year

2023

Special Notes

These Program Rules should be read in conjunction with the University's policies (http://www.adelaide.edu.au/policies).

Overview

The Master of Marketing is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines. For students with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business.

The Master of Marketing is an AQF Level 9 Masters Conversion qualification with a standard duration of 2 years.

The Master of Marketing is an AQF Level 9 Masters Extension qualification with a standard duration of 1.5 years.

Conditions

Condition of Enrolment
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

The Master of Marketing can only be undertaken as an Extension program by a student with a Bachelor degree in a cognate discipline approved by the School.

Academic Program Rules for Master of Marketing

There shall be a Master of Marketing.

Qualification Requirements
Academic Program: 

To qualify for the Master of Marketing as a Conversion program the student must complete satisfactorily a program of study with a combined total of not less than 48 units.

To qualify for the Master of Marketing as an Extension program the student must complete satisfactorily a program of study with a combined total of not less than 36 units.

To qualify for the degree of Master of Marketing, the student must complete satisfactorily a program of study consisting of the following requirements:

1. As a Conversion program, a combined total of not less than 48 units, comprising:

  • Core courses to the value of 27 units
  • Research project to the value of 6 units
  • Electives to the value of 15 units

2. As a Conversion program with a PhD pathway, a combined total of not less than 48 units, comprising:

  • Core courses to the value of 27 units
  • Research project to the value of 9 units
  • Electives to the value of 12 units

3. As an Extension program, a combined total of not less than 36 units, comprising:

  • Core courses to the value of 15 units
  • Research project to the value of 6 units
  • Electives to the value of 15 units

4. As an Extension program with a PhD pathway, a combined total of not less than 36 units, comprising:

  • Core courses to the value of 15 units
  • Research project to the value of 9 units
  • Electives to the value of 12 units