Master of Marketing | Adelaide University Calendar

Detailed Program Information

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Program Code

MMARK

Academic Year

2023

Program Faculty

Faculty of Arts, Business, Law and Economics

Special Notes

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These Program Rules should be read in conjunction with the University's policies (http://www.adelaide.edu.au/policies).

Overview

The Master of Marketing is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines. For students with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business.

The Master of Marketing is an AQF Level 9 Masters Conversion qualification with a standard duration of 2 years.

The Master of Marketing is an AQF Level 9 Masters Extension qualification with a standard duration of 1.5 years.

Conditions

Condition of Enrolment
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

The Master of Marketing can only be undertaken as an Extension program by a student with a Bachelor degree in a cognate discipline approved by the School.

Academic Program Rules for Master of Marketing

There shall be a Master of Marketing.

Qualification Requirements

Academic Program:

To qualify for the Master of Marketing as a Conversion program the student must complete satisfactorily a program of study with a combined total of not less than 48 units.

To qualify for the Master of Marketing as an Extension program the student must complete satisfactorily a program of study with a combined total of not less than 36 units.

To qualify for the degree of Master of Marketing, the student must complete satisfactorily a program of study consisting of the following requirements:

1. As a Conversion program, a combined total of not less than 48 units, comprising:

Core courses to the value of 27 units
Research project to the value of 6 units
Electives to the value of 15 units

2. As a Conversion program with a PhD pathway, a combined total of not less than 48 units, comprising:

Core courses to the value of 27 units
Research project to the value of 9 units
Electives to the value of 12 units

3. As an Extension program, a combined total of not less than 36 units, comprising:

Core courses to the value of 15 units
Research project to the value of 6 units
Electives to the value of 15 units

4. As an Extension program with a PhD pathway, a combined total of not less than 36 units, comprising:

Core courses to the value of 15 units
Research project to the value of 9 units
Electives to the value of 12 units

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Core Courses

All of the following courses must be completed:

Subject / Catalogue	Course Title	Unit Value
MARKETNG 7001	Analytics for Marketers	3
MARKETNG 7002	Customer Experience in Services	3
MARKETNG 7025	Digital Media and marketing Communications	3
MARKETNG 7032	Strategic Brand Management (M)	3
COMMERCE 7039	Business Research Methods (M)	3

and

Courses to the value of 12 units from the following:

Students undertaking the Conversion program must additionally complete all the following courses:

Subject / Catalogue	Course Title	Unit Value
MARKETNG 7104	Marketing Management (M)	3
MARKETNG 7023	Understanding Consumers (M)	3
ENTREP 5036	Entrepreneurial Concepts and Mindset	3
MARKETNG 7003	Digital Media Concepts and Applications	3

Research

All of the following courses must be completed:

Subject / Catalogue	Course Title	Unit Value
MARKETNG 7120	Research Project in Marketing (M)	6

or

Students undertaking a PhD pathway complete the following:

Subject / Catalogue	Course Title	Unit Value
MARKETNG 7500	Research Project for Marketing	9

Published on: 30 November, 2022 | 10:00:29