Master of Media (Strategic Communication) | Adelaide University Calendar

Detailed Program Information

Printer-friendly version

PDF version

Program Code

MMESC

Academic Year

2023

Program Faculty

Faculty of Arts, Business, Law and Economics

Special Notes

Close all

These Program Rules should be read in conjunction with the University's policies (http://www.adelaide.edu.au/policies).

Overview

This program provides students with an advanced understanding of the principles and practices of strategic communication. Students will acquire in-depth knowledge and practical skills in media relations, social media management, risk and crisis communication, and will undertake targeted professional development. They will also develop the research skills necessary to investigate essential issues in strategic communication theory and practice.

The Master of Media (Strategic Communication) is an AQF Level 9 Masters qualification.
The Master of Media (Strategic Communication) as a Conversion qualification has a standard full-time duration of 2 years.

The Master of Media (Strategic Communication) as an Extension qualification, it has a standard full-time duration of 1.5 years.

Conditions

Interruption of program:
Students must apply for permission from the Executive Dean or delegate before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Academic Program Rules for Master of Media (Strategic Communication)

There shall be a Master of Media (Strategic Communication).

Qualification Requirements

Academic Program:

To qualify for the degree of Master of Media (Strategic Communication), as a Conversion program, the student must satisfactorily complete a program of study consisting of the following requirements with a combined total of not less than 48 units, comprising:

Core courses to the value of 24 units.
Research courses to the value of 18 units.
Elective courses to the value of 6 units.

Or

Core courses to the value of 24 units.
Research courses to the value of 12 units.
Elective courses to the value of 12 units.

To qualify for the degree of Master of Media (Strategic Communication), as an Extension program, the student must satisfactorily complete a program of study consisting of the following requirements with a combined total of not less than 36 units, comprising:

Core courses to the value of 12 units.
Research courses to the value of 18 units.
Elective courses to the value of 6 units.

Or

Core courses to the value of 12 units.
Research courses to the value of 12 units.
Elective courses to the value of 12 units.

Open all

Conversion Program

To satisfy the requirements for Conversion Program students must complete courses to the value of 48 units.

Core

All of the following courses must be completed:

Subject / Catalogue	Course Title	Unit Value
MDIA 7004	Social Media Management	6
MDIA 7005	Media Relations	6
MDIA 7006	Risk and Crisis Communication	6
MDIA 7009	Leadership in Strategic Communication	6

Research - Option 1

Students complete 12 units of research dissertation of no longer than 15,000 words and 6 units of Research electives.

Students who plan to undertake a PhD on completion of their MMedia will need to present the 12-unit project - either MDIA 7008 (full-time) or MDIA 7014A&B (part-time) Media Masters Research Project.

All of the following courses must be completed:

In the case of full-time enrolment students must take the following:

Subject / Catalogue	Course Title	Unit Value
MDIA 7008	Media Masters Research Project	12

or

All of the following courses must be completed:

In the case of part-time enrolment the following two courses must be completed in consecutive semesters. Students are required to take both Part A and the matching Part B course:

Subject / Catalogue	Course Title	Unit Value
MDIA 7014A	Media Masters Research Project A	0
MDIA 7014B	Media Masters Research Project B	12

and

Courses to the value of 6 units from the following:

Research Electives

Subject / Catalogue	Course Title	Unit Value
MDIA 7007	Media Masters Research Methods	6
EDUC 7020	Qualitative Approaches to Research	3
EDUC 7054	Research Design	3
EDUC 7055OL	Research Communication	3
GEOG 7001	Research Design and Methods	6

Research - Option 2

Students complete 6 units of research thesis of no longer than 8,000 words and 6 units of additional electives.

All of the following courses must be completed:

Subject / Catalogue	Course Title	Unit Value
MDIA 7003	Media Master Thesis	6

and

Courses to the value of up to 6 units may be taken from the following:

Research Electives

Subject / Catalogue	Course Title	Unit Value
MDIA 7007	Media Masters Research Methods	6
EDUC 7020	Qualitative Approaches to Research	3
EDUC 7054	Research Design	3
EDUC 7055OL	Research Communication	3
GEOG 7001	Research Design and Methods	6

Extension Program

To satisfy the requirements for Extension Program students must complete courses to the value of 36 units.

Core

Courses to the value of 12 units from the following:

Subject / Catalogue	Course Title	Unit Value
MDIA 7004	Social Media Management	6
MDIA 7005	Media Relations	6
MDIA 7006	Risk and Crisis Communication	6
MDIA 7009	Leadership in Strategic Communication	6

Research - Option 1

Students complete 12 units of research dissertation of no longer than 15,000 words and 6 units of electives.

Students who plan to undertake a PhD on completion of their MMedia will need to present the 12-unit project - either MDIA 7008 (full-time) or MDIA 7014A&B (part-time) Media Masters Research Project.

All of the following courses must be completed:

In the case of full-time enrolment students must take the following:

Subject / Catalogue	Course Title	Unit Value
MDIA 7008	Media Masters Research Project	12

or

All of the following courses must be completed:

In the case of part-time enrolment the following two courses must be completed in consecutive semesters. Students are required to take both Part A and the matching Part B course:

Subject / Catalogue	Course Title	Unit Value
MDIA 7014A	Media Masters Research Project A	0
MDIA 7014B	Media Masters Research Project B	12

or

Courses to the value of up to 6 units may be taken from the following:

Subject / Catalogue	Course Title	Unit Value
MDIA 7007	Media Masters Research Methods	6
EDUC 7020	Qualitative Approaches to Research	3
EDUC 7054	Research Design	3
EDUC 7055OL	Research Communication	3
GEOG 7001	Research Design and Methods	6

Research - Option 2

Students complete 6 units of research thesis of not longer than 8,000 words and 6 units of additional electives.

All of the following courses must be completed:

Subject / Catalogue	Course Title	Unit Value
MDIA 7003	Media Master Thesis	6

or

Courses to the value of up to 6 units may be taken from the following:

Subject / Catalogue	Course Title	Unit Value
MDIA 7007	Media Masters Research Methods	6
EDUC 7020	Qualitative Approaches to Research	3
EDUC 7054	Research Design	3
EDUC 7055OL	Research Communication	3
GEOG 7001	Research Design and Methods	6

Subject / Catalogue	Course Title	Unit Value
ARTSEXP 7001	Workplace Experience Postgraduate	6
ENTREP 5036	Entrepreneurial Concepts and Mindset	3
ENTREP 7022	Creativity and Innovation	3
ENTREP 7036	Digital Entrepreneurship	3
LING 7053	Australian Indigenous Languages (Kaurna focus) PG	3
MARKETNG 7023	Understanding Consumers (M)	3
MARKETNG 7032	Strategic Brand Management (M)	3
MANAGEMT 7104	Marketing Management	3
INTBUS 7015	Cross-Cultural Management and Negotiation (M)	3
CHIN 7006	Business and Legal Translation and Interpreting	3
CHIN 7008	Translation & Interpreting: Cultural Communication	3
COMMGMT 7006	People and Organisations (M)	3
COMMGMT 7025	Information Risks, Threats & Controls (M)	3
MARKETNG 7103	Advanced Theory in Marketing (M)	3
MARKETNG 7025	Digital Media and marketing Communications	3
PROF 7883	Post Graduate Career Readiness	3
LAW 7177	Introduction to Australian Law	3
LAW 7192	Government, Law and Policy	3
POLICY 7001	Fundamentals of Public Policy	3
POLIS 7103	Cyber-politics: Politics and the Internet Revolution	3
PROJMGNT 7038	Project Leadership and Communication	3
SCIENCE 7020	Communicating Science	3

Published on: 30 November, 2022 | 10:00:29