Master of Wine Business (MWineBus)
Master of Wine Business (MWineBus)
Program Code
MWB
Program Faculty
Faculty of Arts, Business, Law and Economics
Academic Year
2023
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
A blended approach including involvement from industry experts underpins the program which provides a wine business and market development education. It is customised to the needs of the domestic and global wine trade with a unique emphasis of the wine production and sales industry.
Students learn to combine cutting-edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide expect wine business professionals to know and understand.
Graduates will attain professional skills that enable them to devise and implement wine business and global market development principles, theories and strategies in the domestic and international wine industry.
The Master of Wine Business is an AQF Level 9 Masters Extension qualification with a standard full-time duration of 2 years.
Conditions
Condition of Enrolment
The Master of Wine Business can only be undertaken as an Extension program by a student with a Bachelor degree in a cognate discipline approved by the School.
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.
Academic Program Rules for Master of Wine Business
There shall be a Master of Wine Business.
Qualification Requirements
To qualify for the Master of Wine Business as an Extension program the student must complete satisfactorily a program of study with a combined total of not less than 36 units, comprising;
- Core courses to the value of 24 units
- Research courses to the value of 9 units
- Elective courses to the value of 3 units
- Core courses to the value of 27 units
- Research courses to the value of 9 units
- Elective courses to the value of 12 units
Core Courses
-
Core Courses
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value ENTREP 5036 Entrepreneurial Concepts and Mindset 3 WINE 7001 Marketing in Wine Business 3 WINE 7002 Growing Domestic and International Wine Markets 3 WINE 7005 Direct Wine Marketing and Cellar Door Management 3 WINE 7006 Wine Retailing 3 WINE 7008 Wine Tourism 3 WINE 7009 Wine Branding 3 WINE 7010 Legal Aspects of Wine Business 3 and
Conversion students must additionally complete all the following courses:
Subject/Catalogue Course Title Unit Value OENOLOGY 7000NW Foundations of Wine Science 3 -
Research
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value COMMERCE 7039 Business Research Methods (M) 3 WINE 7777 Wine Business Research Project (M) 6
Electives
-
Elective Courses
To satisfy the requirements for elective courses students must complete courses from the following;
- as a Conversion program students must complete courses to the value of 12 units
- as an Extension program students must complete courses to the value of 3 units and may not include courses cognate to their undergraduate degree
Subject/Catalogue Course Title Unit Value ACCTING 7025 Accounting Essentials for Decision Makers (M) 3 AGRIBUS 7054 Global Food & Agricultural Policy Analysis 3 AGRIBUS 7056 Management and Performance of Global Food Chains 3 AGRIBUS 7064 Water Security and Governance 3 COMMGMT 7006 People and Organisations (M) 3 ENTREP 5038 New Venture Creation 3 ENTREP 7020 Design Thinking 3 ENTREP 7022 Creativity and Innovation 3 INTBUS 7015 Cross-Cultural Management and Negotiation (M) 3 OENOLOGY 7019WT Sensory Studies 3 OENOLOGY 7530WT Grape and Wine Production 3 Subject to approval by the Program Coordinator, students may also undertake elective courses from the following:
Subject/Catalogue Course Title Unit Value PROF 7500 Postgraduate Professions Internship 3 PROF 7502 Postgraduate Professions Internship OS 3 PROF 7510 Postgraduate Industry Project 3 WINE 7007 Wine Business Study Tour 3