Bachelor of Business (BBus)

Program Code


Academic Year


Special Notes

These Program Rules should be read in conjunction with the University's policies (


The Bachelor of Business is designed to provide students with a major in Digital Marketing and Communication, International Business, or Management. Students have the opportunity to undertake an internship or work on an industry project, and take part in cultural experiences by participating in an overseas study tour.

The Bachelor of Business aims to provide students with:

  • professional business skills, knowledge and analytical tools necessary to be the creators, transformers and leaders of sustainable and innovative enterprises;
  • broad and coherent knowledge of contemporary business issues and skills, in a multi-disciplinary context;
  • opportunities to engage in work integrated learning;
  • the capability to demonstrate and apply their understanding of the principles, skills and knowledge of business-related disciplines.

The Bachelor of Business in an AQF Level 7 program with a standard full-time duration of 3 years.

Program Learning Outcome
1. Formulate practical, innovative and sustainable business approaches utilising relevant theories, principles, tools and concepts.
2. Analyse the variables that inform solutions to organisational or client-based problems in diverse cultural and professional environments.
3. Evaluate ethical considerations for routine and evolving business tasks.
4. Apply a range of interpersonal skills to lead and influence.

Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Program Maximum Duration: As specified in Table 1 of the Coursework Academic Programs Policy, this program must be completed within a Maximum Duration which includes any periods of non-enrolment, leave of absence or approved study at other institutions for credit towards a Program. 

Academic Program Rules for Bachelor of Business

There shall be a Bachelor of Business.

Qualification Requirements
Academic Program: 

To qualify for the degree of Bachelor of Business, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 72 units, comprising:

  1. Level I courses not exceeding 30 units
  2. Core courses to the value of 12 units
  3. A major
  4. Capstone course to the value of at least 3 units
  5. Broadening Electives to the value of 9 units.

Majors may be chosen from:

  • Digital Marketing & Communication
  • International Business
  • Management
  • Digital Marketing & Communication and International Business
  • Digital Marketing & Communication and Management
  • Innovation Entrepreneurship and Strategy
  • International Business and Management