Bachelor of Media (BMedia)
Bachelor of Media (BMedia)
Program Code
BMEDI
Program Faculty
Faculty of Arts, Business, Law and Economics
Special Notes
The Educational Media Major is not available in 2024
Academic Year
2024
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
This program provides students with a thorough understanding of contemporary media and how this complex industry is rapidly evolving under the influence of changing technologies and the different needs of societies around the world. Students may develop distinctive pathways through the program that allow them to develop knowledge and skills in relation to different facets of the practical and theoretical understanding of media. Students who complete this program may go on to careers in a wide range of organisations in the media industry or with employers who seek the specialist media experience of graduates.
The Bachelor of Media is an AQF Level 7 qualification with a standard full-time duration of 3 years.
Program Learning Outcomes
- Understand the impacts of changing media technologies in society, and demonstrate excellent research skills including analytical, conceptual and communications skills and written report skills.
- Apply the cognitive and critical skills necessary to produce, evaluate and interpret media texts and audio-visual and literary materials.
- Demonstrate skills in teamwork and the ability to work effectively on group projects as well as the skills necessary to develop positive interpersonal relationships in their place of work.
- Appreciate and manage their own personal capabilities through processes of self-appraisal, and demonstrate respect and mutual responsibility in sustaining productive relationships.
- Interpret professional, ethical and cultural policy issues in relation to the media.
- Understand and analyse media cultures from a local and global perspective.
- Demonstrate awareness and understanding of the role and effects of the media and new technologies in everyday life.
Conditions
Condition of enrolment
Interruption of program: Students must apply for permission from the Executive Dean or delegate before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.
Program Maximum Duration: As specified in Table 1 of the Coursework Academic Programs Policy, this program must be completed within a Maximum Duration which includes any periods of non-enrolment, leave of absence or approved study at other institutions for credit towards a Program.
Academic Program Rules for Bachelor of Media
There shall be a Bachelor of Media.
Qualification Requirements
To qualify for the degree of Bachelor of Media, the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 72 units, comprising:
- Core courses to the value of 30 units, including a course chosen from the Core Competency List to the value of 3 units.
- Media Closed electives to the value of 9 units, including a maximum of 3 units at Level I
- Media Closed electives are to be chosen from outside the major area of study
- If studying a Bachelor of Media with no major, Open electives to the value of 33 units must be chosen; OR
- If studying a Major to the value of 27 units, Open electives to the value of 6 units must be chosen; OR
- If studying a Major to the value of 24 units, Open electives to the value of 9 units must be chosen
Core Courses
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Media Core Courses
To satisfy the requirements for Media Core Courses students must complete courses to the value of 27 units.
Level I
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value MDIA 1002 Key Concepts in Media 3 MDIA 1014OL Key Concepts in Media Studies Online 3 and
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 1007 Digital Platforms 3 MDIA 1020 Media Professions and Identities 3 Level II
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 2302 Researching Media 3 MDIA 2306 Approaches to Media 3 MDIA 2336 Stories on Screen 3 Level III
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 3203 Media Policy and Media Law III 3 MDIA 3207 Media Industry Transitions 6 -
Core Competency Courses
To satisfy the requirements for Core Competency Courses students must complete courses to the value of 3 units.
Please note:
Students cannot cross-count the ARTS Core Competency course with any other program requirements, including program core courses, majors, minors, or elective lists. Ensure you read the Course Planner carefully to check your eligibility to enrol. If you need advice, seek assistance from the Faculty of Arts, Business, Law and Economics.Core Competency Courses
Courses to the value of 3 units from the following:
Category A: Science, Technology, Engineering & Maths
Subject/Catalogue Course Title Unit Value ACCTING 1002 Introductory Accounting 3 COMP SCI 1015 Introduction to Applied Programming 3 COMP SCI 1400 Artificial Intelligence Technologies 3 COMP SCI 1500 Cyber Security 3 DESST 1504 Representation I 3 DESST 1508 Environment I 3 ECON 1012 Principles of Economics I 3 ENV ENG 1003 Resources and Energy in a Circular Economy 3 MATHS 1005 Critical Evaluation in Data Science 3 MATHS 1006 Data Taming & Prediction 3 MDIA 1007 Digital Platforms 3 MDIA 1017 3D Imaging 3 PHYSICS 1002 Astronomy I 3 PHYSICS 1008 Physical Aspects of Nature I 3 PUB HLTH 1001 Health and Illness in Populations 3 SCIENCE 1500 Introductory Data Science - Becoming Smart About Data 3 or
Courses to the value of 3 units from the following:
Category B: Languages and Literacies
Subject/Catalogue Course Title Unit Value ABORIG 1001 Indigenous People, Country & Protocols 3 CHIN 1001 Chinese IA 3 CULTST 1001 Approaches to Culture 3 EDUC 1016OL Academic English I 3 EDUC 1017OL Introduction to Online Educational Media 3 ENGL 1112 Writing and Composition 3 FREN 1002 Beginners French A 3 GERM 1002 Beginners German A 3 INDO 1201 Introductory Indonesian Part 1 3 ITAL 1201 Introductory Italian Part 1 3 JAPN 1001 Japanese IA 3 LING 1053 Australian Indigenous Languages (Kaurna focus) I 3 LING 1101 The Wonder of Language: an intro to Linguistics 3 LING 1102 Introduction to Language in Culture and Society 3 MGRE 1201 Introductory Modern Greek Part 1 3 MUSGEN 1004 Musics of the World I 3 SPAN 1003 Beginners Spanish A 3 SPAN 1003OL Beginners Spanish A 3 or
Courses to the value of 3 units from the following:
Category C: Work Integrated Learning
Subject/Catalogue Course Title Unit Value ABLEINT 1001 Crafting Careers 3
Major
-
Educational Media Major
To satisfy the requirements for Educational Media Major students must complete courses to the value of 24 units.
Level I
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value EDUC 1001 Schools and Society 3 EDUC 1001OL Schools and Society 3 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value EDUC 1017OL Introduction to Online Educational Media 3 MDIA 1017 3D Imaging 3 MDIA 1018 Design Fundamentals 3 Level II
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value EDUC 2001 Issues in Contemporary Education 3 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value MDIA 2220 Motion Principles 3 MDIA 2222 Graphic Design 3 MDIA 2223 Virtual Reality Design and Development 3 MDIA 2228 Narrative and Games 3 Level III
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value EDUC 3007 Pedagogical Engagement for Learning 3 EDUC 3008OL Online Learning 3 ABLEINT 3002 ABLE Internship Level III Extended 6 -
Immersive Media Major
To satisfy the requirements for Immersive Media Major students must complete courses to the value of 24 units.
Level I
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 1017 3D Imaging 3 MDIA 1018 Design Fundamentals 3 Level II
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 2220 Motion Principles 3 MDIA 2223 Virtual Reality Design and Development 3 MDIA 2224 Virtual Reality Design and Development II 3 Level III
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 3337 Immersive Media Production Project 6 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value ENTREP 3000 Innovation and Creativity 3 FILM 3006 Asian Film Studies 3 MDIA 3306 User Experience Design 3 MDIA 3336 The Digital Image 3 -
Journalism Major
To satisfy the requirements for Journalism Major students must complete courses to the value of 24 units.
Level I
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 1021 Foundations of News 3 Level II
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 2334 Writing the News 3 MDIA 2338 Social Issues in Journalism 3 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value MDIA 2227 Media Relations 3 ANTH 2008 Identity and Discrimination 3 ANTH 2036 Anthropology of Violence and Crime 3 CRIM 2001 Policing and Crime Control 3 CRWR 2003 Travel Writing 3 ENTREP 2014 Exploring Innovation 3 GEOG 2142 Climate Change 3 POLIS 2013 Terrorism and Global Politics 3 POLIS 2133 Security, Justice and Rights 3 POLIS 2138 Policy and Practice in Australian Politics 3 Level III
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 3333 Long-form Journalism 3 MDIA 3343 Journalism Capstone 6 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value ABLEINT 3001 ABLE Internship Level III 3 MDIA 3336 The Digital Image 3 MDIA 3341 Advanced Digital Promotion 3 MDIA 3344 Youth, Digital Media & Risk 3 -
Marketing Major
To satisfy the requirements for Marketing Major students must complete courses to the value of 24 units.
Level I
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MARKETNG 1001 Introduction to Marketing 3 Level II
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MARKETNG 2010 Marketing Strategy 3 MARKETNG 2501 Consumer Behaviour 3 MARKETNG 2506 Building & Managing Brands 3 Level III
All of the following courses must be completed:
Capstone
Subject/Catalogue Course Title Unit Value MARKETNG 3004 Marketing Planning Project 3 and
Courses to the value of 9 units from the following:
Subject/Catalogue Course Title Unit Value MARKETNG 3005 Marketing Communications in a Digital World 3 MARKETNG 3008 Data Driven Customer Engagement 3 MARKETNG 3501 Marketing to the World 3 MARKETNG 3504 Service Design and Marketing 3 MARKETNG 3510 Contemporary Issues in Marketing 3 -
Social Media and Digital Promotion Major
-
Story Production Major
To satisfy the requirements for Story Production Major students must complete courses to the value of 27 units.
Level I
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 1015 Screen and Sound Industries 3 MDIA 1017 3D Imaging 3 MDIA 1018 Design Fundamentals 3 Level II
All of the following courses must be completed:
CRWR 2068 Script-Writing
Subject/Catalogue Course Title Unit Value MDIA 2220 Motion Principles 3 MDIA 2228 Narrative and Games 3 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value FILM 2006 Making Movies: Introduction to Digital Filmmaking 3 MUSONIC 2820 Sound Design for Film II 3 Level III
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value FILM 3006 Asian Film Studies 3 MDIA 3339 Story Production Project 6 -
Visual Design Major
To satisfy the requirements for Visual Design Major students must complete courses to the value of 27 units.
Level I
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 1017 3D Imaging 3 MDIA 1018 Design Fundamentals 3 MDIA 1019 Image and Brand 3 Level II
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 2220 Motion Principles 3 MDIA 2222 Graphic Design 3 MDIA 2229 Graphic Design Digital Studio 3 Level III
All of the following courses must be completed:
Capstone
Subject/Catalogue Course Title Unit Value MDIA 3340 Visual Design Production Project 6 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value ANTH 3034 Visual and Media Anthropology 3 FILM 3006 Asian Film Studies 3 MDIA 3306 User Experience Design 3 MDIA 3336 The Digital Image 3 -
Digital Humanities Major
To satisfy the requirements for Digital Humanities Major students must complete courses to the value of 24 units.
A minimum of 3 units and a maximum of 6 units must be completed at Level I, a minimum of 3 units of Level II and at least 12 units at Level III, including 6 units of the designated capstone course.
Students must complete at least 3 units in the major of Level I before undertaking courses at Level II, 3 units at Level II before undertaking courses at Level III, and 15 units in the major before undertaking the capstone.Level I
Courses to the value of up to 6 units may be taken from the following:
Subject/Catalogue Course Title Unit Value COMP SCI 1015 Introduction to Applied Programming 3 COMP SCI 1102 Object Oriented Programming 3 COMP SCI 1104 Grand Challenges in Computer Science 3 EDUC 1017OL Introduction to Online Educational Media 3 MDIA 1007 Digital Platforms 3 MDIA 1016 Superheroes: Cinema and Comics 3 MDIA 1017 3D Imaging 3 MDIA 1018 Design Fundamentals 3 MDIA 1022 Introduction to Virtual Reality Design 3 Level II
Courses to the value of up to 9 units may be taken from the following:
Subject/Catalogue Course Title Unit Value ARTS 2003 Science as a Social Enterprise 3 COMP SCI 2203 Problem Solving & Software Development 3 CRIM 2001 Policing and Crime Control 3 GEOG 2129 Introductory Geographic Information Systems (GIS) 3 HIST 2084 Europe in the Making 1890-1933: Culture & Politics 3 HIST 2089 History of Science, Technology and Medicine 3 MDIA 2223 Virtual Reality Design and Development 3 MDIA 2224 Virtual Reality Design and Development II 3 MDIA 2228 Narrative and Games 3 MDIA 2336 Stories on Screen 3 PHIL 2030 Cognitive Science: Minds, Brains & Computers 3 PHIL 2050 Philosophy of Science 3 Level III
All of the following courses must be completed:
Capstone
Subject/Catalogue Course Title Unit Value HIST 3059 Digital Worlds: Past, Present and Future 6 and
Courses to the value of at least 6 units from the following:
Subject/Catalogue Course Title Unit Value ANTH 3034 Visual and Media Anthropology 3 ARTS 3011 Humans and Technology: From Stone Tools to Cyborgs 3 ENTREP 3900 eChallenge 3 FILM 3006 Asian Film Studies 3 GEND 3020 Gender and Sexualities in the Digital Age 3 GEOG 3027 Advanced Geographic Information Systems (GIS) 3 MDIA 3306 User Experience Design 3 MDIA 3331 Popular Media: Text, Audience, Industry 3 SCIENCE 3200 Communicating Science III 3 -
Film Studies Major
To satisfy the requirements for Film Studies Major students must complete courses to the value of 24 units.
6 units must be completed at Level I, 6 units at Level II and 12 units at Level III, including 6 units of the designated capstone course.
Students must complete at least 3 units in the major of Level I before undertaking courses at Level II, 3 units at Level II before undertaking courses at Level III, and 15 units in the major before undertaking the capstone.Level I
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value FILM 1001 French Cinema: History, Genre and Style 3 FILM 1005 Introduction to Film Studies 3 FILM 1006 Hollywood Film 3 MDIA 1016 Superheroes: Cinema and Comics 3 Level II
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value FILM 2007 Contemporary Approaches to Cinema 3 and
Courses to the value of 3 units from the following:
Subject/Catalogue Course Title Unit Value CRWR 2016 Narrative: Where the Story Starts 3 CRWR 2017 Screenwriting 3 ENGL 2066 Australian Classics: Literature and Film 3 ENGL 2217 At the Limit: From Settlement to Star Wars 3 EUST 2116 Europe on Screen: Nation, History, and Ideology 3 FILM 2001 Persuasion and Propaganda: Documentary Cinema 3 FILM 2004 Stargazing: Film Stardom, Acting and Performance 3 FILM 2006 Making Movies: Introduction to Digital Filmmaking 3 FILM 2008 Australian Cinema: Filming Nation, Filming Country 3 Level III
All of the following courses must be completed:
Capstone
Subject/Catalogue Course Title Unit Value FILM 3004 Screening the World: Global Film Aesthetics 6 and
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value FILM 3002 Curation & Cinephilia: The Adelaide Film Festival 3 FILM 3005 Adaptation 3 FILM 3006 Asian Film Studies 3 HIST 3035 Reel History: World War II in Film 3 MDIA 3331 Popular Media: Text, Audience, Industry 3
Electives
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Media Closed Elective Courses
To satisfy the requirements for Media Closed Electives students must complete courses to the value of up to 9 units.
Level I
Courses to the value of up to 3 units may be taken from the following:
Subject/Catalogue Course Title Unit Value MDIA 1015 Screen and Sound Industries 3 MDIA 1016 Superheroes: Cinema and Comics 3 MDIA 1017 3D Imaging 3 MDIA 1018 Design Fundamentals 3 MDIA 1019 Image and Brand 3 MDIA 1021 Foundations of News 3 MDIA 1022 Introduction to Virtual Reality Design 3 Level II
Courses to the value of up to 6 units may be taken from the following:
Subject/Catalogue Course Title Unit Value MDIA 2220 Motion Principles 3 MDIA 2222 Graphic Design 3 MDIA 2223 Virtual Reality Design and Development 3 MDIA 2224 Virtual Reality Design and Development II 3 MDIA 2227 Media Relations 3 MDIA 2228 Narrative and Games 3 MDIA 2229 Graphic Design Digital Studio 3 MDIA 2334 Writing the News 3 MDIA 2335EX Japanese Media Industries and Cultures 3 MDIA 2338 Social Issues in Journalism 3 Level III
Courses to the value of up to 6 units may be taken from the following:
Subject/Catalogue Course Title Unit Value ANTH 3034 Visual and Media Anthropology 3 ARTS 3011 Humans and Technology: From Stone Tools to Cyborgs 3 CRIM 3006 Cybercrime and Cyber-Deviance 3 FILM 3006 Asian Film Studies 3 MDIA 3306 User Experience Design 3 MDIA 3331 Popular Media: Text, Audience, Industry 3 MDIA 3333 Long-form Journalism 3 MDIA 3336 The Digital Image 3 MDIA 3344 Youth, Digital Media & Risk 3 MDIA 3341 Advanced Digital Promotion 3 ABLEINT 3001 ABLE Internship Level III 3 ABLEINT 3002 ABLE Internship Level III Extended 6 -
Open Electives
To satisfy the requirements for Open Electives students must complete courses to the value of 6 units.
Courses to the value of at least 6 units from the Faculty of Arts, Business, Law and Economics, not otherwise included, or other courses offered by the University that are available to the student.
Refer to Qualification Requirements for number of units required.
To satisfy the requirements for Social Media and Digital Promotion Major students must complete courses to the value of 27 units.
Level I
All of the following courses must be completed:
Level II
All of the following courses must be completed:
Level III
All of the following courses must be completed: