Graduate Certificate in Media (Strategic Communication) (GCertMedia(StratComm))

Program Code


Academic Year


Special Notes

These Program Rules should be read in conjunction with the University's policies (


This program introduces students to the principles and practices of strategic communication. Students will develop foundational knowledge and practical skills in media relations and engagement, including digital media.
The Graduate Certificate in Media (Strategic Communication) is an AQF Level 8 qualification with a standard full-time duration of 0.5 years

Program Learning Outcome
1. Demonstrate and apply foundational knowledge of strategic communication theories, industries and practices.
2. Understand and apply professional and practical skills in strategic communication.
3. Understand and communicate complex ideas and debates in contemporary strategic communication practice.
4. Demonstrate knowledge and application of academic and practice-based research methods in strategic communication.
5. Demonstrate intercultural sensitivity and knowledge of ethical standards for professional and research practice.

Interruption of program:
Students must apply for permission from the Executive Dean or delegate before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Program Maximum Duration: As specified in Table 1 of the Coursework Academic Programs Policy, this program must be completed within a Maximum Duration which includes any periods of non-enrolment, leave of absence or approved study at other institutions for credit towards a Program. 

Academic Program Rules for Graduate Certificate in Media (Strategic Communication)

There shall be a Graduate Certificate in Media (Strategic Communication).

Qualification Requirements
Academic Program: 

To qualify for the Graduate Certificate in Media (Strategic Communication), the student must satisfactorily complete a program of study consisting of the following requirements with a combined total of not less than 12 units, comprising:

  1. Core courses to the value of 12 units.
Core Courses

To satisfy the requirements for Core Courses students must complete courses to the value of 12 units.

Courses to the value of 12 units from the following:

Subject / Catalogue Course Title Unit Value
MDIA 7005 Media Relations 6
MDIA 7006 Risk and Crisis Communication 6
MDIA 7009 Leadership in Strategic Communication 6
MDIA 7015 Communicating with Impact 6