Graduate Certificate in Wine Business (GCertWineBus)

Program Code

Program Faculty
Faculty of Arts, Business, Law and Economics

Academic Year

These Program Rules should be read in conjunction with the University's policies (


This program provides wine business and marketing education customised to the particular demands of the global wine trade, the unique features of the domestic and overseas wine industries, and wine as a product. Students learn to combine cutting edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide expect wine business professionals to know and understand. Wine Business graduates possess professional skills, which enable them to implement wine business and marketing principles, theories, practices and operations in the wine industry anywhere in the world.
The Graduate Certificate in Wine Business is an AQF Level 8 qualification with a standard duration of 0.5 years.

Program Learning Outcomes

  1. Review, analyse and summarise the opportunities and threats posed by domestic and international wine markets.
  2. Identify, critique and apply complex marketing and business issues using relevant theories, concepts and methods in a wine business context.
  3. Apply an entrepreneurial mindset to enterprise creation.
  4. Work effectively in a team and autonomously to design and deliver business recommendations and solutions in a professional manner.


Condition of Enrolment

Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Program Maximum Duration: As specified in Table 1 of the Coursework Academic Programs Policy, this program must be completed within a Maximum Duration which includes any periods of non-enrolment, leave of absence or approved study at other institutions for credit towards a Program. 

Academic Program Rules for Graduate Certificate in Wine Business

There shall be a Graduate Certificate in Wine Business.

Qualification Requirements

To qualify for the degree of Graduate Certificate in Wine Business the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 12 units, comprising:

  1. Core courses to the value of 9 units
  2. Elective courses to the value of 3 units

Core Courses