Graduate Diploma in Media (Strategic Communication) (GDipMedia(StratComm))
Graduate Diploma in Media (Strategic Communication) (GDipMedia(StratComm))
Program Code
GDMS
Program Faculty
Faculty of Arts, Business, Law and Economics
Academic Year
2024
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
This program introduces students to the principles and practices of strategic communication. Students will develop in-depth knowledge and practical skills in media relations, social media management, risk and crisis communication, and will undertake targeted professional development.
The Graduate Diploma in Media (Strategic Communication) is an AQF Level 8 qualification with a standard full-time duration of 1 year.
Program Learning Outcomes
- Demonstrate and apply advanced knowledge of strategic communication theories, industries and practices.
- Understand and apply professional and practical skills in strategic communication.
- Understand and communicate complex ideas and debates in contemporary strategic communication practice.
- Demonstrate advanced knowledge and application of academic and practice-based research methods in strategic communication.
- Demonstrate intercultural sensitivity and adherence to high ethical standards of professional and research practice.
Conditions
Interruption of program:
Students must apply for permission from the Executive Dean or delegate before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.
Program Maximum Duration: As specified in Table 1 of the Coursework Academic Programs Policy, this program must be completed within a Maximum Duration which includes any periods of non-enrolment, leave of absence or approved study at other institutions for credit towards a Program.
Academic Program Rules for Graduate Diploma in Media (Strategic Communication)
There shall be a Graduate Diploma in Media (Strategic Communication).
Qualification Requirements
To qualify for the Graduate Diploma in Media (Strategic Communication), the student must satisfactorily complete a program of study a consisting of the following requirements with a combined total of not less than 24 units, comprising:
- Core courses to the value of 18 units
- Elective courses to the value of 6 units
Core Courses
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Core Courses
To satisfy the requirements for Core Courses students must complete courses to the value of 18 units.
Core Courses
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 7005 Media Relations 6 MDIA 7006 Risk and Crisis Communication 6 MDIA 7015 Communicating with Impact 6
Electives
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Elective Courses
To satisfy the requirements for Elective Courses students must complete courses to the value of 6 units.
Courses to the value of 6 units from the following:
Subject/Catalogue Course Title Unit Value ENTREP 5036 Entrepreneurial Concepts and Mindset 3 ENTREP 7022 Creativity and Innovation 3 ENTREP 7036 Digital Entrepreneurship 3 MARKETNG 7032 Strategic Brand Management (M) 3 MARKETNG 7104 Marketing Management (M) 3 MDIA 7009 Leadership in Strategic Communication 6 INTBUS 7015 Cross-Cultural Management and Negotiation (M) 3 COMMGMT 7006 People and Organisations (M) 3 COMMGMT 7025 Information Risks, Threats & Controls (M) 3 MARKETNG 7103 Advanced Theory in Marketing (M) 3 MARKETNG 7025 Digital Media and marketing Communications 3 LAW 7177 Introduction to Australian Law 3 LAW 7192 Government, Law and Policy 3 POLICY 7001 Fundamentals of Public Policy 3 POLIS 7103 Cyber-politics: Politics and the Internet Revolution 3 PROJMGNT 7038 Project Leadership and Communication 3 SCIENCE 7020 Communicating Science 3 ABLEINT 7002 ABLE Internship Postgraduate Extended 6 or
Any other Level VII postgraduate coursework courses offered by the University that are available to the student, with the approval of the Program Director.