Graduate Diploma in Wine Business (GDipWineBus)

Program Code


Academic Year


Special Notes

These Program Rules should be read in conjunction with the University's policies (


Using a blended delivery approach and involvement from industry experts, the program provides wine business and market development education customised to meet the needs of those involved the domestic and global wine trade, tailored to the unique attributes of the wine production and sales industry.
Students learn to combine cutting-edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide expect wine business professionals to know and understand.
Wine Business graduates possesses professional skills that enable them to devise and implement domestic and internationally oriented wine business and global market development principles, theories, strategies in the wine industry anywhere in the world.
The Graduate Diploma in Wine Business is an AQF Level 8 qualification with a standard full-time duration of 1 year.

Program Learning Outcome
1. Review, analyse and summarise the opportunities and threats posed by domestic and international wine markets.
2. Identify, critique and apply complex marketing and business issues using relevant theories, concepts and methods in a wine business context.
3. Apply an entrepreneurial mindset to enterprise creation.
4. Work effectively in a team and autonomously to design and deliver business recommendations and solutions in a professional manner.
5. Identify and evaluate the strategies necessary to achieve sales objectives in wine business and tourism.

Condition of Enrolment
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Program Maximum Duration: As specified in Table 1 of the Coursework Academic Programs Policy, this program must be completed within a Maximum Duration which includes any periods of non-enrolment, leave of absence or approved study at other institutions for credit towards a Program. 

Academic Program Rules for Graduate Diploma in Wine Business

There shall be a Graduate Diploma in Wine Business .

Qualification Requirements
Academic Program: 

To qualify for the degree of Graduate Diploma in Wine Business the student must complete satisfactorily a program of study consisting of the following requirements with a combined total of not less than 24 units, comprising:

  1. Core courses to the value of 21 units
  2. Elective courses to the value of 3 units
Core Courses

All of the following courses must be completed:

Subject / Catalogue Course Title Unit Value
WINE 7001 Marketing in Wine Business 3
WINE 7002 Growing Domestic and International Wine Markets 3
WINE 7005 Direct Wine Marketing and Cellar Door Management 3
WINE 7006 Wine Retailing 3
WINE 7008 Wine Tourism 3
WINE 7010 Legal Aspects of Wine Business 3
ENTREP 5036 Entrepreneurial Concepts and Mindset 3