Master of Marketing (MMktng)

Program Code


Academic Year


Special Notes

These Program Rules should be read in conjunction with the University's policies (


The Master of Marketing is designed to provide a comprehensive, up-to-date understanding of concepts, techniques and professional applications in marketing to graduates of non-marketing disciplines. For students with a recognised marketing degree, advanced level marketing courses provide greater depth and breadth in strategic thinking and analytical tools in marketing and business.

The Master of Marketing is an AQF Level 9 Masters qualification with a standard full-time duration of 2 years. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.

Program Learning Outcome
1. Demonstrate advanced and integrated understanding of the theory and practice of marketing.
2. Demonstrate expert, specialised cognitive and technical skills in marketing.
3. Demonstrate integrated understanding of routine and evolving ethical considerations in the practice of marketing.
4. Demonstrate ability to promote business sustainability through innovation and strategic thinking.
5. Demonstrate effective communication skills to interpret and transmit technical advice, knowledge, and ideas.

Condition of Enrolment
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Program Maximum Duration: As specified in Table 1 of the Coursework Academic Programs Policy, this program must be completed within a Maximum Duration which includes any periods of non-enrolment, leave of absence or approved study at other institutions for credit towards a Program. 

Academic Program Rules for Master of Marketing

There shall be a Master of Marketing.

Qualification Requirements
Academic Program: 

To qualify for the degree of Master of Marketing, the student must complete satisfactorily a program of study with a combined total of not less than 48 units, comprising:

  • Core courses to the value of 27 units
  • Research project to the value of 6 units
  • Electives to the value of 15 units

Students undertaking a PhD pathway complete the following:

  • Core courses to the value of 27 units
  • Research project to the value of 9 units
  • Electives to the value of 12 units