Master of Media (Strategic Communication) (MMedia(StratComm))
Master of Media (Strategic Communication) (MMedia(StratComm))
Program Code
MMESC
Program Faculty
Faculty of Arts, Business, Law and Economics
Academic Year
2024
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
This program provides students with an advanced understanding of the principles and practices of strategic communication. Students will acquire in-depth knowledge and practical skills in media relations, social media management, risk and crisis communication, and will undertake targeted professional development. They will also develop the research skills necessary to investigate essential issues in strategic communication theory and practice.
The Master of Media (Strategic Communication) is an AQF Level 9 Masters qualification with a standard full-time duration of 2 years. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.
Program Learning Outcomes
- Synthesise and apply advanced knowledge of strategic communication theories, industries and practices.
- Critically reflect upon and apply professional and practical skills in strategic communication.
- Understand, evaluate and communicate complex ideas and debates in contemporary strategic communication practice.
- Plan and execute practice-based projects of increasing sophistication, both independently and collaboratively.
- Demonstrate intercultural sensitivity and adherence to high ethical standards of professional and research practice.
Conditions
Interruption of program: Students must apply for permission from the Executive Dean or delegate before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.
Program Maximum Duration: As specified in Table 1 of the Coursework Academic Programs Policy, this program must be completed within a Maximum Duration which includes any periods of non-enrolment, leave of absence or approved study at other institutions for credit towards a Program.
Academic Program Rules for Master of Media (Strategic Communication)
There shall be a Master of Media (Strategic Communication).
Qualification Requirements
To qualify for the degree of Master of Media (Strategic Communication), students must satisfactorily complete a program of study consisting of the following requirements with a combined total of not less than 48 units, comprising:
- Core courses to the value of 24 units.
- Research courses to the value of 18 units.
- Elective courses to the value of 6 units.
- Core courses to the value of 24 units.
- Research courses to the value of 12 units.
- Elective courses to the value of 12 units.
Core Courses
-
Core courses
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 7005 Media Relations 6 MDIA 7006 Risk and Crisis Communication 6 MDIA 7009 Leadership in Strategic Communication 6 MDIA 7015 Communicating with Impact 6 Research - Option 1
Students complete 12 units of research dissertation of no longer than 15,000 words and 6 units of Research electives.
Students who plan to undertake a PhD on completion of their Master of Media (Strategic Communications) will need to present the 12-unit project as below.All of the following courses must be completed:
In the case of full-time enrolment students must take the following:
Subject/Catalogue Course Title Unit Value MDIA 7008 Media Masters Research Project 12 or
All of the following courses must be completed:
In the case of part-time enrolment the following two courses must be completed in consecutive semesters. Students are required to take both Part A and the matching Part B course:
Subject/Catalogue Course Title Unit Value MDIA 7014A Media Masters Research Project A 0 MDIA 7014B Media Masters Research Project B 12 and
Courses to the value of 6 units from the following:
Research Electives
Subject/Catalogue Course Title Unit Value EDUC 7020 Qualitative Approaches to Research 3 EDUC 7054 Research Design 3 EDUC 7055OL Research Communication 3 MDIA 7007 Media Masters Research Methods 6 Research - Option 2
Students complete 6 units of research thesis of no longer than 8,000 words and 6 units of additional electives.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value MDIA 7003 Media Master Thesis 6 and
Courses to the value of 6 units from the following:
Research Electives
Subject/Catalogue Course Title Unit Value EDUC 7020 Qualitative Approaches to Research 3 EDUC 7054 Research Design 3 EDUC 7055OL Research Communication 3 MDIA 7007 Media Masters Research Methods 6
Electives
-
Electives
To satisfy the requirements for the Electives students must complete courses to the value of 6 units for Research - Option 1 and 12 units for Research - Option 2.
Electives
Subject/Catalogue Course Title Unit Value ABLEINT 7002 ABLE Internship Postgraduate Extended 6 COMMGMT 7006 People and Organisations (M) 3 COMMGMT 7025 Information Risks, Threats & Controls (M) 3 ENTREP 5036 Entrepreneurial Concepts and Mindset 3 ENTREP 7022 Creativity and Innovation 3 ENTREP 7036 Digital Entrepreneurship 3 INTBUS 7015 Cross-Cultural Management and Negotiation (M) 3 LAW 7177 Introduction to Australian Law 3 LAW 7192 Government, Law and Policy 3 MARKETNG 7025 Digital Media and marketing Communications 3 MARKETNG 7032 Strategic Brand Management (M) 3 MARKETNG 7103 Advanced Theory in Marketing (M) 3 MARKETNG 7104 Marketing Management (M) 3 MDIA 7004 Social Media Management 6 POLICY 7001 Fundamentals of Public Policy 3 POLIS 7103 Cyber-politics: Politics and the Internet Revolution 3 PROJMGNT 7038 Project Leadership and Communication 3 SCIENCE 7020 Communicating Science 3 or
Any other Level VII postgraduate coursework courses offered by the University that are available to the student, with the approval of the Program Director.