Master of Media (Strategic Communication) (MMedia(StratComm))

Program Code

MMESC

Academic Year

2024

Special Notes

These Program Rules should be read in conjunction with the University's policies (http://www.adelaide.edu.au/policies).

Overview

This program provides students with an advanced understanding of the principles and practices of strategic communication. Students will acquire in-depth knowledge and practical skills in media relations, social media management, risk and crisis communication, and will undertake targeted professional development. They will also develop the research skills necessary to investigate essential issues in strategic communication theory and practice.

The Master of Media (Strategic Communication) is an AQF Level 9 Masters qualification with a standard full-time duration of 2 years. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.

Program Learning Outcome
1. Synthesise and apply advanced knowledge of strategic communication theories, industries and practices.
2. Critically reflect upon and apply professional and practical skills in strategic communication.
3. Understand, evaluate and communicate complex ideas and debates in contemporary strategic communication practice.
4. Plan and execute practice-based projects of increasing sophistication, both independently and collaboratively.
5. Demonstrate intercultural sensitivity and adherence to high ethical standards of professional and research practice.
Conditions

Interruption of program: Students must apply for permission from the Executive Dean or delegate before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.

Program Maximum Duration: As specified in Table 1 of the Coursework Academic Programs Policy, this program must be completed within a Maximum Duration which includes any periods of non-enrolment, leave of absence or approved study at other institutions for credit towards a Program. 

Academic Program Rules for Master of Media (Strategic Communication)

There shall be a Master of Media (Strategic Communication).

Qualification Requirements
Academic Program: 

To qualify for the degree of Master of Media (Strategic Communication), students must satisfactorily complete a program of study consisting of the following requirements with a combined total of not less than 48 units, comprising:

  1. Core courses to the value of 24 units.
  2. Research courses to the value of 18 units.
  3. Elective courses to the value of 6 units.

Or

  1. Core courses to the value of 24 units.
  2. Research courses to the value of 12 units.
  3. Elective courses to the value of 12 units.
Core courses

All of the following courses must be completed:

Subject / Catalogue Course Title Unit Value
MDIA 7005 Media Relations 6
MDIA 7006 Risk and Crisis Communication 6
MDIA 7009 Leadership in Strategic Communication 6
MDIA 7015 Communicating with Impact 6

Research - Option 1

Students  complete 12 units of research dissertation of no longer than 15,000 words and 6 units of Research electives. 

Students who plan to undertake a PhD on completion of their Master of Media (Strategic Communications) will need to present the 12-unit project as below.

All of the following courses must be completed:

In the case of full-time enrolment students must take the following:

Subject / Catalogue Course Title Unit Value
MDIA 7008 Media Masters Research Project 12

or

All of the following courses must be completed:

In the case of part-time enrolment the following two courses must be completed in consecutive semesters. Students are required to take both Part A and the matching Part B course:
 

Subject / Catalogue Course Title Unit Value
MDIA 7014A Media Masters Research Project A 0
MDIA 7014B Media Masters Research Project B 12

and

Courses to the value of 6 units from the following:

Research Electives

Subject / Catalogue Course Title Unit Value
EDUC 7020 Qualitative Approaches to Research 3
EDUC 7054 Research Design 3
EDUC 7055OL Research Communication 3
MDIA 7007 Media Masters Research Methods 6

Research - Option 2

Students complete 6 units of research thesis of no longer than 8,000 words and 6 units of additional electives.

All of the following courses must be completed:

Subject / Catalogue Course Title Unit Value
MDIA 7003 Media Master Thesis 6

and

Courses to the value of 6 units from the following:

Research Electives

Subject / Catalogue Course Title Unit Value
EDUC 7020 Qualitative Approaches to Research 3
EDUC 7054 Research Design 3
EDUC 7055OL Research Communication 3
MDIA 7007 Media Masters Research Methods 6