Master of Wine Business (MWineBus)
Master of Wine Business (MWineBus)
Program Code
MWB
Program Faculty
Faculty of Arts, Business, Law and Economics
Academic Year
2024
These Program Rules should be read in conjunction with the University's policies (https://www.adelaide.edu.au/policies).
Overview
A blended approach including involvement from industry experts underpins the program which provides a wine business and market development education. It is customised to the needs of the domestic and global wine trade with a unique emphasis of the wine production and sales industry.
Students learn to combine cutting-edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide expect wine business professionals to know and understand.
Graduates will attain professional skills that enable them to devise and implement wine business and global market development principles, theories and strategies in the domestic and international wine industry.
The Master of Wine Business is an AQF Level 9 Masters qualification with a standard full-time duration of 2 years. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.
Program Learning Outcomes
- Review, analyse and assess the attractiveness of domestic and international wine markets with specific reference to their regulatory framework and likely profitability.
- Critically reflect on the principles of wine marketing and use them to propose sustainable wine business strategies.
- Apply an entrepreneurial mindset to enterprise creation.
- Apply an advanced body of knowledge and skills to manage a cellar door and develop a successful wine tourism strategy.
- Execute business research and apply strategies necessary to achieve corporate, branding, and sales objectives in the off-premise, on-premise and online sector.
- Demonstrate a broad understanding of the wine-making process and relate it the most appropriate operational and management practices in wine business.
Conditions
Interruption of program: Students must apply for permission from the Faculty before taking a Leave of Absence. Any extension of the leave without approval will result in the loss of place in the program but an application may be made to be re-admitted to the program subject to the admission procedures in place at the time.
Program Maximum Duration: As specified in Table 1 of the Coursework Academic Programs Policy, this program must be completed within a Maximum Duration which includes any periods of non-enrolment, leave of absence or approved study at other institutions for credit towards a Program.
Academic Program Rules for Master of Wine Business
There shall be a Master of Wine Business.
Qualification Requirements
To qualify for the Master of Wine Business, students must complete satisfactorily a program of study with a combined total of not less than 48 units, comprising;
- Core courses to the value of 27 units
- Research courses to the value of 9 units
- Elective courses to the value of 12 units
Core Courses
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Core Courses
To satisfy the requirements for Core Courses students must complete courses to the value of 27 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value ENTREP 5036 Entrepreneurial Concepts and Mindset 3 OENOLOGY 7000NW Foundations of Wine Science 3 WINE 7001 Marketing in Wine Business 3 WINE 7002 Growing Domestic and International Wine Markets 3 WINE 7005 Direct Wine Marketing and Cellar Door Management 3 WINE 7006 Wine Retailing 3 WINE 7008 Wine Tourism 3 WINE 7009 Wine Branding 3 WINE 7010 Legal Aspects of Wine Business 3 -
Research
To satisfy the requirements for Research students must complete courses to the value of 9 units.
All of the following courses must be completed:
Subject/Catalogue Course Title Unit Value COMMERCE 7039 Business Research Methods (M) 3 WINE 7011A Wine Business Research Project Part A 3 WINE 7011B Wine Business Research Project Part B 3
Electives
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Elective Courses
To satisfy the requirements for Elective Courses students must complete courses to the value of 12 units.
Subject/Catalogue Course Title Unit Value ACCTING 7025 Accounting Essentials for Decision Makers (M) 3 AGRIBUS 7054 Global Food & Agricultural Policy Analysis 3 AGRIBUS 7056 Management and Performance of Global Food Chains 3 AGRIBUS 7064 Water Security and Governance 3 COMMGMT 7006 People and Organisations (M) 3 ENTREP 5038 New Venture Creation 3 ENTREP 7022 Creativity and Innovation 3 INTBUS 7015 Cross-Cultural Management and Negotiation (M) 3 OENOLOGY 7019WT Sensory Studies 3 OENOLOGY 7530WT Grape and Wine Production 3 Subject to approval by the Program Director, students may also undertake elective courses from the following:
Subject/Catalogue Course Title Unit Value ABLEINT 7001 ABLE Internship Postgraduate 3 WINE 7007 Wine Business Study Tour 3